It’s Gen Z for the holiday win! With a staggering $360 billion in spending power,…
Close
US TikTok Ban Update: A Comprehensive Guide to the TikTok
Tick..tock…tick…tock. No, I’m not referencing the famous Ke$ha song. Rather, I’m counting down the seconds…
The Everything Guide to Working with TikTok Creators
Want to get your message in front of your (younger) audience? Then collaborate with TikTok…
TikTok Shop for the Holidays: A Marketers Guide
The winter holidays are on the way! ⛄ Rather than battling crowds at the mall…
The 2023 Guide to Making a Plant-Based Brand Internet Famous
It’s no coincidence that the growth of the plant-based industry and the rise of the…
The Macro Guide to Working with Micro Influencers
Micro-influencers make the Instaworld go ‘round. They are the army of social media users who…
The Everything Guide to Partnering with Nano-Influencers
Gaining an influence over buyers is what every brand aspires to do. But let’s face…
Tips for Choosing the Right Influencer Marketing Agency
Selling a product is tough, especially when you’re the new kid on the block. You…
Before Your Repost… Rules for Repurposing Influencer-Generated Content
A common outcome brands want to see from their influencer marketing campaigns is a growing…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…
Is there still any value left in Earned Media Value?
Why Earned Media Value Still Matters So Much for Social Media Marketing (despite marketing traditionalists…
Our Quick-And-Dirty Guide To Increase App Downloads With Social Marketing
Need to lose weight? There’s an app for that. Want to look chic for cheap?…
PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?
Is PPC the Key to Super-Charging Your Influencer Marketing Campaign? Including influencers in your social…
How Brands Are Using Experiential Marketing to Drive Sales
One of the major trends we see in marketing today is that of using branded…