The end-of-year crunch is here, and if your brand isn’t running a year-end marketing campaign,…
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How Millennial Men Are Dominating the Creator Economy (And What It Means for Your Brand)
Millennial men are shaping the Creator Economy as trailblazing creators, influential tastemakers, and community builders. Learn how brands can engage the values-driven, entrepreneurial spirit of millennial male creators for meaningful connections.
How to Market (and Sell) Holiday Travel Experiences
Pumpkin spice is back in stores, and you know what that means: the holidays —…
TikTok Trends 101: Decoding TikTok’s Trend Ecosystem
Welcome to the wild and wonderful world of TikTok, where trends pop up faster than…
YouTube Marketing: The Essential Guide
With over 2.5 billion users logging in monthly, YouTube has become a goldmine for brands…
Are Fake Reviews Illegal? The FTC’s Crackdown on Fake Reviews and Buying Followers
We would never say the words, “Told you so” because we’re super classy. Very gracious.…
The Marketer’s Guide to Instagram Influencer Marketing
Instagram influencer marketing in 2025? Yeah, it’s still very much a thing. In fact, Instagram…
The Shelf Influencer Marketing Agency Earns Spot on Inc. 5000 List for Fourth Consecutive Year
🥳🎉 We Landed on the Inc. 5000 List for the Fourth Year in a Row!!…
7 Halloween Trends That Can Help Fuel Your Winter Holiday Campaigns
Goblins, ghouls, and campaign goals, oh my! That’s right folks, Halloween is just around the…
What Is Instagram?
What is Instagram? So glad you asked! Instagram is a free social media platform. It’s…
The Amazon Lawsuit: Implications for Brands Selling on the Platform
The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and…
Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”
If you’ve had the experience of joining a meeting and having someone use the term…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers
Influencer partnerships are an effective method for boosting brand awareness and driving action among your…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…