content in advertising – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Sat, 14 Dec 2024 08:27:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png content in advertising – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/ https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/#respond Mon, 06 Jan 2025 11:30:00 +0000 https://www.theshelf.com/?p=22412 Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not, user-generated content (UGC) and the Ultimate Fighting Championship (UFC) have more in common than you might think. When it comes to UGC, “there are (almost) no rules.” And as far as social media content goes, it’s “as real as it…

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]]> https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/feed/ 0 The New FTC Disclosure Guidelines For Influencers Are A Doozy https://www.theshelf.com/the-blog/ftc-influencer-disclosure-rules/ https://www.theshelf.com/the-blog/ftc-influencer-disclosure-rules/#respond Thu, 07 Nov 2019 13:47:00 +0000 http://34.239.214.20/?p=11298 This week, the FTC released its newest publication on endorsement guidelines called Disclosures 101 for Social Media Influencers. Disclosures 101 is the latest in just a handful of publications the U.S. Federal Trade Commission has put out to provide a list of basic best practices for brands partnering with creators to get endorsements and influencer-created…

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