influencer campaign planning – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Fri, 27 Sep 2024 03:23:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png influencer campaign planning – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 The Beginner’s Guide to Facebook Influencer Marketing https://www.theshelf.com/the-blog/facebook-influencer-marketing/ https://www.theshelf.com/the-blog/facebook-influencer-marketing/#respond Thu, 26 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21181 With the rise of TikTok and the staying power of Instagram, it’s natural to wonder if Facebook influencer marketing is still relevant in 2024. We’re here to tell you — it is.  We know you want to implement the best social media marketing strategies in your influencer marketing campaigns. This post is designed to help…

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]]> https://www.theshelf.com/the-blog/facebook-influencer-marketing/feed/ 0 The 2023 Influencer Marketing Dictionary https://www.theshelf.com/the-blog/influencer-marketing-dictionary/ https://www.theshelf.com/the-blog/influencer-marketing-dictionary/#respond Tue, 19 Sep 2023 04:00:00 +0000 https://www.theshelf.com/?p=15550 Influencer marketing continues to grow and evolve rapidly. It seems like new terms and strategies are cropping up daily (like, literally, we’re getting updates fed to us via real-time news updates and podcasts because things keep changing in the influencer space). So, we decided to create an influencer marketing dictionary — a glossary of important…

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]]> https://www.theshelf.com/the-blog/influencer-marketing-dictionary/feed/ 0 How Much Does Influencer Marketing Cost? https://www.theshelf.com/influencer-marketing/how-much-does-influencer-marketing-cost/ https://www.theshelf.com/influencer-marketing/how-much-does-influencer-marketing-cost/#respond Thu, 03 Aug 2023 04:00:00 +0000 https://www.theshelf.com/?p=17783 Ah, the digital-age-old question: how much does influencer marketing cost? I’m going to give it to you straight. It depends. I know that’s not the crystal-clear answer you hoped for, but I promise it’s not a bad thing. Brands of pretty much any size and budget can run a successful influencer marketing campaign with the…

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]]> https://www.theshelf.com/influencer-marketing/how-much-does-influencer-marketing-cost/feed/ 0 9 Powerful Influencer Marketing KPIs https://www.theshelf.com/the-blog/9-powerful-influencer-marketing-kpis/ https://www.theshelf.com/the-blog/9-powerful-influencer-marketing-kpis/#respond Thu, 06 Jul 2023 04:00:00 +0000 https://www.theshelf.com/?p=17466 You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing campaign be successful? The answer lies in your KPIs (key performance indicators). This goes beyond likes, comments, and shares. To truly gauge the success of your influencer campaign, you need to look at influencer marketing KPIs. Did you know there…

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]]> https://www.theshelf.com/the-blog/9-powerful-influencer-marketing-kpis/feed/ 0 Influencer Marketing for Crowdfunding: How It Works https://www.theshelf.com/influencer-campaign-strategy/how-influencer-marketing-crowd-crowdfunding-works/ https://www.theshelf.com/influencer-campaign-strategy/how-influencer-marketing-crowd-crowdfunding-works/#respond Thu, 29 Jun 2023 04:00:00 +0000 https://www.theshelf.com/?p=17463 So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding! We have a winner! You’re absolutely right. Influencer marketing is one of the best ways to move the needle on social media-based crowdfunding campaigns.  But where do you begin? This article is a good place to start. We’ll walk you…

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]]> https://www.theshelf.com/influencer-campaign-strategy/how-influencer-marketing-crowd-crowdfunding-works/feed/ 0 How to Launch a Product on Instagram in 8 Simple Steps https://www.theshelf.com/the-blog/influencer-strategy-launching-product-instagram/ https://www.theshelf.com/the-blog/influencer-strategy-launching-product-instagram/#respond Mon, 13 Feb 2023 17:00:00 +0000 https://www.theshelf.com/?p=14859 Launching a new product on Instagram can feel daunting, but it doesn’t have to. Exact stats differ, but it’s estimated that somewhere between 60 to 83 percent of Instagram scrollers use the app for product discovery. So, there are plenty of customers seeking out new products on their daily feeds. All you have to do…

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]]> https://www.theshelf.com/the-blog/influencer-strategy-launching-product-instagram/feed/ 0 2023 Influencer Marketing Best Practices https://www.theshelf.com/the-blog/influencer-marketing-best-practices/ https://www.theshelf.com/the-blog/influencer-marketing-best-practices/#respond Wed, 08 Feb 2023 17:00:00 +0000 https://www.theshelf.com/?p=13738 The most effective influencer marketing campaigns may differ in many ways, but they also share many similarities. In this post, let’s take a look at 12 influencer marketing best practices that will help your 2023 campaigns get the most visibility, drum up clicks, and protect both your brand and your influencer partners in the process. What…

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]]> https://www.theshelf.com/the-blog/influencer-marketing-best-practices/feed/ 0 The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!) https://www.theshelf.com/the-blog/guide-to-influencer-marketing-strategy/ https://www.theshelf.com/the-blog/guide-to-influencer-marketing-strategy/#respond Thu, 12 Jan 2023 05:00:00 +0000 https://www.theshelf.com/?p=12760 Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a sort of Bible for inlfuencer marketing, this would be it. Our marketing team, account managers, and sales team worked hard to put together a virtual encyclopedia of influencer marketing campaign strategies. Originally, this sucker was more than 10,000 words of…

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]]> https://www.theshelf.com/the-blog/guide-to-influencer-marketing-strategy/feed/ 0 The Macro Guide to Working with Micro Influencers https://www.theshelf.com/the-blog/micro-influencers/ https://www.theshelf.com/the-blog/micro-influencers/#respond Sun, 10 Apr 2022 04:00:00 +0000 https://www.theshelf.com/?p=14854 Micro-influencers make the Instaworld go ‘round. They are the army of social media users who don’t have millions of followers – or even hundreds of thousands of followers – but they know how to connect with their followers, gain their trust, and get them to take action. In a Web 3.0 kind of world, brand…

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]]> https://www.theshelf.com/the-blog/micro-influencers/feed/ 0 How to Write an Influencer Brief That Gets AMAZING Campaign Content https://www.theshelf.com/the-blog/how-to-write-an-influencer-brief/ https://www.theshelf.com/the-blog/how-to-write-an-influencer-brief/#respond Mon, 14 Mar 2022 15:42:48 +0000 https://www.theshelf.com/?p=14667 Did you know that 3 in 4 marketing teams that have plans to run influencer campaigns have a hard time finding the right influencers? That’s not insignificant, right? But the problem is often a couple of different things. No, it’s not always easy finding the right influencers, but brands also have a tough time shaping…

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