instagram influencers – The Shelf, a Data-First Influencer Marketing Company

The Marketer’s Guide to Instagram Influencer Marketing

The Shelf Team — Mon, 19 Aug 2024 04:00:00 +0000

Instagram influencer marketing in 2025? Yeah, it’s still very much a thing. In fact, Instagram continues to reign supreme as a marketing playground for businesses of all sizes. Why? Because if you’re looking for ways to beat competitors, outwit search engines, and engage with customers where they hang out, Instagram influencers are your secret weapon.…

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Which Social Media Platform Will Help You Drive the Most ROI?

Ariana Newhouse — Thu, 04 Apr 2024 04:00:00 +0000

Marketers are spending more than ever before on social media and influencer campaigns. But how can you be sure you’re getting the most bang for your buck? We’ve broken down the best social media channels to drive ROI for your business based on your goals. It’s as easy as one, two, three! Step 1: Identify…

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16 Sibling Influencers (And Creators) We Love To Follow

Abigail Welcom — Thu, 24 Aug 2023 04:00:00 +0000

We thought it would be pretty cool to put together a list of sibling influencers who are mastering the art of visual storytelling. There’s something special about brothers and sisters working together to entertain, inform, and engage on social media. Many major brands recognize that their futures are tied to their ability create positive experiences…

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Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers

The Shelf Team — Thu, 17 Aug 2023 04:00:00 +0000

Influencer partnerships are an effective method for boosting brand awareness and driving action among your audience members. But finding those partners…. well, that’s another story altogether. Choosing the right influencer can sometimes feel like speed dating. You’re constantly trying to see if you and the other person are a match. For 3 in 4 marketers…

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The 2024 Guide to Marketing on Instagram

Lira Stone — Thu, 22 Jun 2023 04:00:00 +0000

Before we dive into all things Instagram influencer marketing, I have a question: Red pill or blue pill? If you take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. If you take the red pill, you stay in Wonderland, and I’ll show you how…

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The Marketer’s Guide to Instagram Features

Ariana Newhouse — Mon, 01 May 2023 16:00:00 +0000

For many of us, Instagram is already a part of daily life. But that doesn’t mean we’ve given a lot of thought to the hottest new Instagram features or that we’ve properly analyzed our Instagram statistics. We scroll when we’re waiting in line or need a break from work. We laugh at memes and type…

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How to Loop Live Shopping Into Your Influencer Campaigns

Lira Stone — Mon, 06 Feb 2023 17:00:00 +0000

Shopping has been part of our everyday lives for thousands of years, and Live Shopping has been around at least since the 1970s. In ancient times, we were bartering goods at the agora, and today, we’re shopping Black Friday Deals on Amazon Live. The fact is, exchanging goods and services has always been a massive…

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Influencer Marketing vs Brand Ambassadors: Here’s the Difference

The Shelf Team — Thu, 05 Jan 2023 16:10:00 +0000

If you’re like most businesses, you’ve realized that online relevance is the only way to survive the information age. As you look for new ways to reach more customers and build your brand, you may have come across the terms “brand ambassador” and “influencer” and wonder if they’re different. Yes, they are. Cool. So… Influencer Marketing…

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How To Transform Your Influencer Network Into Brand Advocates

Guest Post — Thu, 13 Oct 2022 15:23:00 +0000

Think about a product you love using or one that’s a big part of your everyday life. Now close your eyes and try to remember if purchasing the product you’re picturing happened as a result of either seeing someone on social media using it or maybe even a recommendation from someone you’re following on your…

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Which Type of Influencer Collaboration Best Suits Your Brand?

Guest Post — Tue, 17 May 2022 04:00:00 +0000

Most brands and marketers will agree that the right influencer collaboration can deliver positive results across important metrics like brand lift and generating clicks. And by now, marketers have a pretty good handle on what goes into running an influencer marketing campaign. This is typically true even if they don’t have the resources to run…

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