Guest Post – The Shelf, a Data-First Influencer Marketing Company

Why Influencers May Be the Solution to Your B2B Marketing Problem

Guest Post — Thu, 02 Mar 2023 18:23:00 +0000

Can you use influencers to boost the performance of a B2B marketing campaign? Short answer: Yes. Over the last few years, influencer marketing has become an integral part of the digital marketing landscape, with about 7 in 10 marketers earmarking budgets for influencer campaigns, with 49 percent of marketers planning to invest at least $50,000…

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How To Transform Your Influencer Network Into Brand Advocates

Guest Post — Thu, 13 Oct 2022 15:23:00 +0000

Think about a product you love using or one that’s a big part of your everyday life. Now close your eyes and try to remember if purchasing the product you’re picturing happened as a result of either seeing someone on social media using it or maybe even a recommendation from someone you’re following on your…

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The Savvy Marketer’s Guide to Influencer Insurance

Guest Post — Fri, 30 Sep 2022 04:00:00 +0000

The last decade has seen the preeminent rise of social media influencer marketing. Nearly 41 million creators have between 10,000 and 100,000 followers, according to Linktree’s Creator Report. giving brands the perfect opportunity to capitalize on the skills on creators and the effectiveness of influencer marketing to reach and engage new audiences. However, clever brand…

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Which Type of Influencer Collaboration Best Suits Your Brand?

Guest Post — Tue, 17 May 2022 04:00:00 +0000

Most brands and marketers will agree that the right influencer collaboration can deliver positive results across important metrics like brand lift and generating clicks. And by now, marketers have a pretty good handle on what goes into running an influencer marketing campaign. This is typically true even if they don’t have the resources to run…

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How to Write an Influencer Brief That Gets AMAZING Campaign Content

Guest Post — Mon, 14 Mar 2022 15:42:48 +0000

Did you know that 3 in 4 marketing teams that have plans to run influencer campaigns have a hard time finding the right influencers? That’s not insignificant, right? But the problem is often a couple of different things. No, it’s not always easy finding the right influencers, but brands also have a tough time shaping…

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Influencer Marketing ROI: Which Metrics Will Give You the Best Campaigns?

Guest Post — Fri, 30 Jul 2021 00:00:00 +0000

How do you know when an influencer marketing campaign has truly been successful? It all boils down to data, sure. But which data points are the most important? Which data points are the key indicators to watch as you build, roll out, and monitor your influencer campaigns? If you’re a little unsure which metrics to…

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How to Make Money as a Content Creator on Instagram

Guest Post — Tue, 29 Dec 2020 12:00:08 +0000

You’ve heard about people making money on Instagram, and you’re thinking, “Hmmm, that could be me.” You spend all your free time on Instagram anyway, and you love it. So, why not make money from it, right? Because becoming an Instagram influencer is still the most common tactic to earn money with Instagram. In just…

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6 Smart Ways Gamification Marketing Can Power Your Influencer Strategy

Guest Post — Fri, 18 Dec 2020 07:21:00 +0000

Looking for a new way to engage your audience and get people talking about your personal brand? Gamification is a fun, creative and effective way to build your brand organically. Let’s talk about what gamification marketing is, how to use it, and why it’s so useful for building an online community. What is gamification? The…

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The Social Media Trends ECommerce Stores Are Adopting

Guest Post — Tue, 15 Sep 2020 12:54:00 +0000

The power of social media is undisputed. Take, for example, the plain orange square posted on Instagram that helped build a music festival and the viral tweet of an unappetizing sandwich that destroyed it. This is just one example of the way in which understanding social media trends can help you quickly gain or grow…

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8 Tips to Rebuild Your Social Media Marketing Strategy

Guest Post — Sat, 09 May 2020 13:44:00 +0000

Social media marketing is, without a doubt, the best way of engaging existing and potential customers, especially during the current climate. Social media use is consistently on the up, and developing a sound social media marketing strategy is already an essential job for any marketing department. It’s all well and good saying that social media…

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