tiktok marketing – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Sat, 14 Dec 2024 07:56:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png tiktok marketing – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 How the Interest Graph Is Transforming Content Discovery for Brands https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/ https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/#respond Fri, 15 Nov 2024 18:02:33 +0000 https://www.theshelf.com/?p=22002 Have you ever wondered how you end up on TikTok watching a 10-minute deep dive into vintage sneakers when all you wanted was a quick laugh? Or, in my case, how an innocent (dare I say, naive) plan to spend five minutes checking analytics spirals into a full-blown, twenty-minute rabbit hole of algorithm-approved shenanigans? That’s…

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]]> https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/feed/ 0 TikTok Trends 101: Decoding TikTok’s Trend Ecosystem https://www.theshelf.com/the-blog/tiktok-trends-explained/ https://www.theshelf.com/the-blog/tiktok-trends-explained/#respond Mon, 30 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21253 Welcome to the wild and wonderful world of TikTok, where trends pop up faster than you can say “viral dance challenge”! Trends are a key part of TikTok’s allure, making it essential to weave them into your TikTok strategy. To successfully navigate this vibrant platform, you’ll need a practical and actionable understanding of how trends…

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]]> https://www.theshelf.com/the-blog/tiktok-trends-explained/feed/ 0 The Everything Guide to Working with TikTok Creators https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/ https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/#respond Thu, 05 Sep 2024 03:57:27 +0000 https://www.theshelf.com/?p=21067 Want to get your message in front of your (younger) audience? Then collaborate with TikTok creators. Companies know this. Brands know this. And, well, even the White House knows this (oh, the hypocrisy amid an impeding TikTok ban).  Not surprising. TikTok is the new television ad on steroids. And, judging by the numbers, the new…

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]]> https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/feed/ 0 TikTok Shop for the Holidays: A Marketers Guide https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/ https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/#respond Mon, 05 Aug 2024 04:25:00 +0000 https://www.theshelf.com/?p=21042 The winter holidays are on the way! ⛄ Rather than battling crowds at the mall (a holiday tradition) or endlessly scrolling through countless online stores, you casually swipe through TikTok. Suddenly, that quirky gadget your tech-savvy cousin would love pops up in a creator’s video. With a few taps, it’s purchased and on its way…

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]]> https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/feed/ 0 Mastering Social Media Algorithms: The Interest Graph vs the Social Graph https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/ https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/#respond Fri, 20 Oct 2023 01:48:47 +0000 https://www.theshelf.com/?p=19098 Updated November 2024 Do you know anything about social media algorithms? Asking for a friend. 😊 You’ve probably noticed that social media habits have changed A LOT over the last few years, and the biggest shifts primarily have to do with how popular social media platforms use algorithms to surface different types of content to…

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]]> https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/feed/ 0 The Amazon Lawsuit: Implications for Brands Selling on the Platform https://www.theshelf.com/industry-news/amazon-lawsuit-implications-for-brands/ https://www.theshelf.com/industry-news/amazon-lawsuit-implications-for-brands/#respond Thu, 28 Sep 2023 16:00:00 +0000 https://www.theshelf.com/?p=18811 The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and 17 U.S. states has far-reaching implications, not only for Amazon but also for brands that sell and promote their products on the platform. As this legal battle unfolds, it’s important to understand how it can impact your sales and marketing.…

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]]> https://www.theshelf.com/industry-news/amazon-lawsuit-implications-for-brands/feed/ 0 17 Key Influencer Marketing Trends for 2023 https://www.theshelf.com/the-blog/influencer-marketing-trends/ https://www.theshelf.com/the-blog/influencer-marketing-trends/#respond Thu, 17 Nov 2022 21:44:00 +0000 https://www.theshelf.com/?p=13414 Influencer marketing has become an integral part of the digital landscape for many brands. As the influencer marketing industry continues to grow in popularity, utility, and measurability, marketers are allocating more and more of their overall marketing spend to influencer campaigns. But our industry changes fast. Influencer marketing trends emerge, and before you know it,…

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