Danielle Hayes – The Shelf, a Data-First Influencer Marketing Company

8 Social Media Branding Tools That Will Save Your Small Business Tons of Time

Danielle Hayes — Tue, 27 Aug 2019 13:36:00 +0000

Managing your social media without establishing a solid and recognizable brand is like wearing red and green together when it’s not Christmas – it can be an absolute disaster. Developing a clear brand voice is the first step in creating a brand that will get the members of your tribe to show themselves and seek…

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10 Health Food Influencers to Inspire You

Danielle Hayes — Wed, 06 Mar 2019 10:23:00 +0000

10 Vegan, Whole Food, and Living Food Influencers Who Are All We’ve Avo 🥑 Wanted (Get It? Avo… as in cado…) Spring’s around the corner. That means the time for picnics, cookouts, and festivals is quickly approaching. It’s the time of year when we’re all itching to indulge in the best food spring has to…

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How 5 Clothing Retailers Are Using Digital Marketing to Target Thrifters

Danielle Hayes — Mon, 18 Feb 2019 06:07:00 +0000

The Rise of Recommerce and Online Resale Sites Part 2: How Retailers Like Depop, ASOS, and Stella McCartney Are Appealing to Thrifters Despite FANTASTIC holiday sales the retail industry is still experiencing a seemingly unstoppable tumble in revenue. As companies like Macy’s and Sears scrambled to implement a legitimate plan B in response to the…

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Luxe Brand Analysis: Gucci, Farfetch, Mercedes-Benz

Danielle Hayes — Thu, 14 Feb 2019 06:17:00 +0000

The landscape of luxury brand marketing is changing. Noticeably, luxury brands are moving away from thriving on exclusivity to include products that appeal to a wider range of customers from varying socio-economic backgrounds. Still, they haven’t lost their allure. In fact, some of the world’s most sought-after manufacturers and retailers of luxury goods are capitalizing…

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Marketing Outdoor Brands: 4 Smart Campaigns (and why they worked)

Danielle Hayes — Thu, 31 Jan 2019 14:31:00 +0000

Marketing campaigns for sports and outdoor brands have matured a lot over the last 10 years. More than just the pretty landscapes or the aerial shots, the marketing for outdoor brands is turning traditional calls-to-action on their heads and making us actually want to check out the products placed in live action shots…whether or not…

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11 EASY WAYS TO BOOST INSTAGRAM ENGAGEMENT IN 2019

Danielle Hayes — Tue, 08 Jan 2019 07:54:00 +0000

By now, we all know just how powerful a tool Instagram can be to help boost a brand online. But one thing that still often manages to elude many of us is how to achieve consistent engagement. After all, the proof of real influence is being able to move people to actually take an action…

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New Year’s Deep Dive: Meal Kit Subscription Services

Danielle Hayes — Fri, 21 Dec 2018 08:03:00 +0000

Food Box Subscription Services: Industry Overview and Analysis of 4 Leading Companies It’s the New Year… and this time of the year is about looking forward and finding ways to improve your quality of life. It means preparing to dominate your list of goals just a liiiittle bit more in the year to come. For…

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HOW TO CALCULATE INFLUENCER RATES (AND KNOW THE FACTORS THAT IMPACT YOUR PRICE)

Danielle Hayes — Mon, 03 Dec 2018 08:36:00 +0000

Over the years, we’ve fielded tons of questions about influencer marketing, influencer rates, running campaigns, hiring influencers. Without a doubt, one of THE most common questions brands want to know is how much they should be paying influencer partners and how to calculate influencer prices. How much do influencers cost anyway? How much do creators…

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INSPIRATION & ANALYSIS: FAST FASHION VS HIGH-END APPAREL

Danielle Hayes — Thu, 29 Nov 2018 08:43:00 +0000

Holiday Campaign Analysis: Fast Fashion Brands vs High-End Department Store Brands A staple of the holiday season (and hands-down one of the best parts of the holiday season) are the holiday parties… and the chance to get dressed up for each one. Holiday parties present the perfect opportunity for fashion brands to do some savvy…

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9 Ways Influencer Can Get Eyes on Your Holiday Food Campaign

Danielle Hayes — Mon, 22 Oct 2018 09:28:00 +0000

Strategies for Rolling Out a Holiday Food Campaign to Boost Brand Lift and Get Clicks Everyone has to eat, right? So marketing and selling food products should be as easy as pie. But, with so many brands and products on the market, ever-changing regulations on how companies are allowed to advertise certain foods, and our…

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