what makes them buy – The Shelf, a Data-First Influencer Marketing Company

What Makes Them Buy: The Gen Z Spending Habits To Know in 2023

Sorilbran Stone — Mon, 17 Apr 2023 16:00:00 +0000

Gen Z consumers have some pretty unique characteristics, especially as it relates to how they spend their time, what they value and how brands should reach them. Gen Z is a financial powerhouse, and half the members of this generation haven’t even entered the job market yet. But smart marketers have their sights set on…

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What Makes Them Buy: Millennial Parents in 2023

Sorilbran Stone — Thu, 16 Feb 2023 17:00:00 +0000

Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials – what they eat, what they drink, how they engage, how they spend their money and time. As Millennials age up (the oldest Millennials have reached midlife), it becomes equally important to find out how Millennials are doing with the adulting…

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What Makes Them Buy: Marketing To Millennial Men

The Shelf Team — Fri, 03 Feb 2023 19:15:00 +0000

What is it about Millennial men that you need to know if you want them to spend money with you? First, Millennial men are the driving force behind many current trends in consumerism, and their habits point to a crucial insight: this generation approaches spending differently than the Boomers and Gen Xers before them. Born…

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Marketing to Baby Boomers: What Makes Them Buy in 2024?

Lira Stone — Mon, 09 Jan 2023 05:00:00 +0000

Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending annually — and if you’re not marketing to them in the right way, you could be missing out on tremendous opportunities. In this listicle, we’ll share why watching Baby Boomer trends and digging into what drives the purchasing decisions of…

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What Makes Them Buy: Generation X

Lira Stone — Thu, 20 Oct 2022 04:00:00 +0000

Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few of the things that come to mind when we think about the generation birthed largely by Baby Boomers, Generation X. Born between 1965 and 1980, Gen Xers grew up during an era of sweeping social and economic change. Marketing dollars…

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WHAT MAKES THEM BUY: MILLENNIAL WOMEN & MILLENNIAL MOMS

Sorilbran Stone — Tue, 13 Nov 2018 13:55:00 +0000

The 8 Things About Millennial Women and Millennial Moms You May Be Missing By far, the most coveted demographic for those selling consumer goods has to be Millennial women. This magical segment of the global population has been responsible for sweeping changes in how we tell stories, how we use family photos, how we use…

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