influencer selection – The Shelf, a Data-First Influencer Marketing Company

10 of Our Favorite Funny Influencers

Abigail Welcom — Wed, 15 May 2024 04:00:00 +0000

Looking for a bit of laughter to brighten your day? Or someone to bring smiles to your campaign? Look no further! We’ve scoured the internet far and wide to compile a list of our ten favorite funny influencers. They’re guaranteed to tickle your funny bone. Get to Know Our Favorite Funny Influencers From clever comedians…

The post 10 of Our Favorite Funny Influencers appeared first on The Shelf, a Data-First Influencer Marketing Company.

The Marketer’s Guide to Working with Mega-Influencers and Celebrities

Ariana Newhouse — Thu, 25 Apr 2024 04:00:00 +0000

One of the benefits of influencer marketing is that there’s an influencer for every brand, demographic, and budget. Influencer followings come in all shapes and sizes. This is great in terms of accessibility for marketers. But some brands have the funds to invest in the big dogs. The Goliaths of the social media world. I’m…

The post The Marketer’s Guide to Working with Mega-Influencers and Celebrities appeared first on The Shelf, a Data-First Influencer Marketing Company.

Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers

The Shelf Team — Thu, 17 Aug 2023 04:00:00 +0000

Influencer partnerships are an effective method for boosting brand awareness and driving action among your audience members. But finding those partners…. well, that’s another story altogether. Choosing the right influencer can sometimes feel like speed dating. You’re constantly trying to see if you and the other person are a match. For 3 in 4 marketers…

The post Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers appeared first on The Shelf, a Data-First Influencer Marketing Company.

Gen Z Social Media: How They Use It and the Content They Want to See

The Shelf Team — Mon, 15 May 2023 04:00:00 +0000

Let's explore the dynamic duo of Gen Z x social media - how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.

The post Gen Z Social Media: How They Use It and the Content They Want to See appeared first on The Shelf, a Data-First Influencer Marketing Company.

2023 Influencer Marketing Best Practices

Sorilbran Stone — Wed, 08 Feb 2023 17:00:00 +0000

The most effective influencer marketing campaigns may differ in many ways, but they also share many similarities. In this post, let’s take a look at 12 influencer marketing best practices that will help your 2023 campaigns get the most visibility, drum up clicks, and protect both your brand and your influencer partners in the process. What…

The post 2023 Influencer Marketing Best Practices appeared first on The Shelf, a Data-First Influencer Marketing Company.

Influencer Marketing vs Brand Ambassadors: Here’s the Difference

The Shelf Team — Thu, 05 Jan 2023 16:10:00 +0000

If you’re like most businesses, you’ve realized that online relevance is the only way to survive the information age. As you look for new ways to reach more customers and build your brand, you may have come across the terms “brand ambassador” and “influencer” and wonder if they’re different. Yes, they are. Cool. So… Influencer Marketing…

The post Influencer Marketing vs Brand Ambassadors: Here’s the Difference appeared first on The Shelf, a Data-First Influencer Marketing Company.

The 2023 Guide to Running Your First Influencer Marketing Campaign

Ariana Newhouse — Tue, 20 Dec 2022 17:00:00 +0000

So, you want to learn how to run an influencer marketing campaign? Good news. You’re in the right place. You’ve got questions, and we’ve got answers. Even if you’re not familiar with all the bells and whistles of Instagram and TikTok, you probably know more about influencer marketing than you think. Influencers and brand advocates…

The post The 2023 Guide to Running Your First Influencer Marketing Campaign appeared first on The Shelf, a Data-First Influencer Marketing Company.

Which Type of Influencer Collaboration Best Suits Your Brand?

Guest Post — Tue, 17 May 2022 04:00:00 +0000

Most brands and marketers will agree that the right influencer collaboration can deliver positive results across important metrics like brand lift and generating clicks. And by now, marketers have a pretty good handle on what goes into running an influencer marketing campaign. This is typically true even if they don’t have the resources to run…

The post Which Type of Influencer Collaboration Best Suits Your Brand? appeared first on The Shelf, a Data-First Influencer Marketing Company.

How to Build Your First Macro Influencer Campaign

Danielle Hayes — Mon, 19 Mar 2018 12:00:28 +0000

With more and more people owning social media accounts, the world of influencer marketing is growing daily. This influx of influencers is causing marketers to categorize them into three main levels – Micro-influencers, Macro-influencers and Mega-influencers. Each category of influencer has its own advantages and some things that could end up being a liability when…

The post How to Build Your First Macro Influencer Campaign appeared first on The Shelf, a Data-First Influencer Marketing Company.

How to Use Fashion Bloggers In Your Next Influencer Campaign

The Shelf Team — Tue, 06 Feb 2018 13:59:00 +0000

Should You Make a Fashion Blogger the Face of Your Non-Fashion Influencer Campaign? Influencer selection can seem like a tricky process. A few years ago, brands were scrambling to partner with fashion bloggers and lifestyle bloggers to get greater reach on their influencer campaigns, even at thee expense of targeting the right audience. We talk…

The post How to Use Fashion Bloggers In Your Next Influencer Campaign appeared first on The Shelf, a Data-First Influencer Marketing Company.