Metrics and ROI – The Shelf, a Data-First Influencer Marketing Company

Which Social Media Platform Will Help You Drive the Most ROI?

Ariana Newhouse — Thu, 04 Apr 2024 04:00:00 +0000

Marketers are spending more than ever before on social media and influencer campaigns. But how can you be sure you’re getting the most bang for your buck? We’ve broken down the best social media channels to drive ROI for your business based on your goals. It’s as easy as one, two, three! Step 1: Identify…

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So, What Exactly ARE the Benefits of Influencer Marketing?

Jessica Bovee — Thu, 13 Jul 2023 04:00:00 +0000

Everyone says exercise is good for you, but if we’re not seeing results, we won’t want Toto drag ourselves onto the treadmill. Influencer marketing is no different. If you want a strong, healthy campaign for your brand, it’s impossible to ignore the benefits of influencer marketing. Let’s face it, old school, traditional marketing is dead.…

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9 Powerful Influencer Marketing KPIs

Lira Stone — Thu, 06 Jul 2023 04:00:00 +0000

You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing campaign be successful? The answer lies in your KPIs (key performance indicators). This goes beyond likes, comments, and shares. To truly gauge the success of your influencer campaign, you need to look at influencer marketing KPIs. Did you know there…

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17 Key Influencer Marketing Trends for 2023

Sorilbran Stone — Thu, 17 Nov 2022 21:44:00 +0000

Influencer marketing has become an integral part of the digital landscape for many brands. As the influencer marketing industry continues to grow in popularity, utility, and measurability, marketers are allocating more and more of their overall marketing spend to influencer campaigns. But our industry changes fast. Influencer marketing trends emerge, and before you know it,…

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Influencer Marketing ROI: Which Metrics Will Give You the Best Campaigns?

Guest Post — Fri, 30 Jul 2021 00:00:00 +0000

How do you know when an influencer marketing campaign has truly been successful? It all boils down to data, sure. But which data points are the most important? Which data points are the key indicators to watch as you build, roll out, and monitor your influencer campaigns? If you’re a little unsure which metrics to…

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THE 7 METRICS YOUR SITE SHOULD TRACK IN TRAFFIC/CLICKS INFLUENCER CAMPAIGNS

Guest Post — Thu, 15 Aug 2019 12:58:00 +0000

A few years ago, back when everybody wanted to get into influencer marketing but nobody really understood it, the conversations about the ROI of using influencers pretty much revolved around earned media value. Few marketing teams really understood that they could set legit marketing goals then structure influencer campaigns that would help them meet those…

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Why Vanity Metrics Matter Less Than You Think

Lauren Jung — Wed, 12 Sep 2018 10:47:00 +0000

Vanity Metrics: The Shady Side of Influencer Marketing (and Why Big Brands Are Finally Calling BS on the Whole Industry) Last Updated September 2018 “Vanity metrics” is a term that comes up pretty often in the context of influencer marketing, typically referring to metrics like follower counts and blog traffic. Vanity metrics, by definition, are meant…

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