Influencer Marketing Examples – The Shelf, a Data-First Influencer Marketing Company

6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Lira Stone — Tue, 26 Mar 2024 12:00:00 +0000

Mother’s Day is one of THE MOST celebrated holidays on earth, and for brands that means it’s time for some really smart, sticky Mother’s Day marketing. There are something like two billion moms around the world, 85 million of whom are in the United States and 10 million of whom are in Canada (give or…

The post 6 Mother’s Day Marketing Strategies to Boost Foot Traffic appeared first on The Shelf, a Data-First Influencer Marketing Company.

The 2024 Guide to Marketing on Instagram

Lira Stone — Thu, 22 Jun 2023 04:00:00 +0000

Before we dive into all things Instagram influencer marketing, I have a question: Red pill or blue pill? If you take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. If you take the red pill, you stay in Wonderland, and I’ll show you how…

The post The 2024 Guide to Marketing on Instagram appeared first on The Shelf, a Data-First Influencer Marketing Company.

How to Launch a Product on Instagram in 8 Simple Steps

Ariana Newhouse — Mon, 13 Feb 2023 17:00:00 +0000

Launching a new product on Instagram can feel daunting, but it doesn’t have to. Exact stats differ, but it’s estimated that somewhere between 60 to 83 percent of Instagram scrollers use the app for product discovery. So, there are plenty of customers seeking out new products on their daily feeds. All you have to do…

The post How to Launch a Product on Instagram in 8 Simple Steps appeared first on The Shelf, a Data-First Influencer Marketing Company.

St. Patrick’s Day Marketing Tips to Get The Green

Ariana Newhouse — Tue, 03 Jan 2023 05:00:00 +0000

St. Patrick’s Day presents a great opportunity for marketing teams to use smart – and even gimmicky – tactics to bring in major green for your business. In this post, we’re looking at some really cool campaign ideas for super awesome St. Patrick’s Day marketing. In recent years, 149 million Americans reported celebrating the holiday……

The post St. Patrick’s Day Marketing Tips to Get The Green appeared first on The Shelf, a Data-First Influencer Marketing Company.

The Macro Guide to Working with Micro Influencers

Saphia Lanier — Sun, 10 Apr 2022 04:00:00 +0000

Micro-influencers make the Instaworld go ‘round. They are the army of social media users who don’t have millions of followers – or even hundreds of thousands of followers – but they know how to connect with their followers, gain their trust, and get them to take action. In a Web 3.0 kind of world, brand…

The post The Macro Guide to Working with Micro Influencers appeared first on The Shelf, a Data-First Influencer Marketing Company.

The Everything Guide to Partnering with Nano-Influencers

Saphia Lanier — Wed, 09 Mar 2022 05:00:00 +0000

Gaining an influence over buyers is what every brand aspires to do. But let’s face it, trust between consumers and businesses is lacking. Shoppers today know what they want and demand a lot from brands they engage with. The reason: Consumers no longer purchase from brands – they invest in them. And like the savvy…

The post The Everything Guide to Partnering with Nano-Influencers appeared first on The Shelf, a Data-First Influencer Marketing Company.

Pinterest Influencers and Pinterest Ads Are Driving Sales for Skincare Brands

Justine Camacho — Thu, 24 Dec 2020 06:27:00 +0000

Have you ever found yourself clueless about how to use a makeup product? I have. A ton of times actually. I’m not a super avid makeup user, so from time to time, I need a video tutorial or two. Enter, Pinterest influencers! Pinterest is a GREAT source for information, inspiration, and advice on beauty and…

The post Pinterest Influencers and Pinterest Ads Are Driving Sales for Skincare Brands appeared first on The Shelf, a Data-First Influencer Marketing Company.

11 Influencer Campaigns Examples For Conversions, Awareness, Or Content

Kacie Renfro — Tue, 08 Sep 2020 07:57:00 +0000

Okay, so a few days ago, we published an infographic detailing the different ways you can structure influencer marketing campaigns to reach specific outcomes. In this post, we pulled together 11 examples of influencer marketing campaigns for conversions, awareness, and content that pretty much nailed the nuances between the different types of influencer strategies you…

The post 11 Influencer Campaigns Examples For Conversions, Awareness, Or Content appeared first on The Shelf, a Data-First Influencer Marketing Company.

How to Market to Your CBD Oil to Your Biggest Market – Millennial Women

Sorilbran Stone — Thu, 29 Aug 2019 13:27:00 +0000

For the past few weeks, we have been knee-deep in CBD content, talking about the industry itself, the market that exists, and how to do some effective marketing on social media. In our recent post, “CBD Marketing: An Influencer Strategy That Will Get More Eyes on Your Posts”, we ran down a list of tactics…

The post How to Market to Your CBD Oil to Your Biggest Market – Millennial Women appeared first on The Shelf, a Data-First Influencer Marketing Company.

CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40

Sorilbran Stone — Thu, 22 Aug 2019 13:40:00 +0000

It’s time to talk about the Nevermind generation – specifically, how to get your CBD products on their radars. One of the first things we noticed when we started following hashtags on social media is that there is a SERIOUS disconnect between the insights brands MUST have about their buyers and the way they use…

The post CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40 appeared first on The Shelf, a Data-First Influencer Marketing Company.