Influencer Campaign Strategy – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Fri, 27 Sep 2024 03:23:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png Influencer Campaign Strategy – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 The Beginner’s Guide to Facebook Influencer Marketing https://www.theshelf.com/the-blog/facebook-influencer-marketing/ https://www.theshelf.com/the-blog/facebook-influencer-marketing/#respond Thu, 26 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21181 With the rise of TikTok and the staying power of Instagram, it’s natural to wonder if Facebook influencer marketing is still relevant in 2024. We’re here to tell you — it is.  We know you want to implement the best social media marketing strategies in your influencer marketing campaigns. This post is designed to help…

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]]> https://www.theshelf.com/the-blog/facebook-influencer-marketing/feed/ 0 Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers https://www.theshelf.com/the-blog/guide-to-influencer-partnerships/ https://www.theshelf.com/the-blog/guide-to-influencer-partnerships/#respond Thu, 17 Aug 2023 04:00:00 +0000 https://www.theshelf.com/?p=12713 Influencer partnerships are an effective method for boosting brand awareness and driving action among your audience members. But finding those partners…. well, that’s another story altogether. Choosing the right influencer can sometimes feel like speed dating. You’re constantly trying to see if you and the other person are a match. For 3 in 4 marketers…

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]]> https://www.theshelf.com/the-blog/guide-to-influencer-partnerships/feed/ 0 The Price of Influence: How To Set Your Influencer Marketing Budget https://www.theshelf.com/influencer-marketing/how-to-set-your-influencer-marketing-budget/ https://www.theshelf.com/influencer-marketing/how-to-set-your-influencer-marketing-budget/#respond Thu, 27 Jul 2023 04:00:00 +0000 https://www.theshelf.com/?p=17635 Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget

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]]> https://www.theshelf.com/influencer-marketing/how-to-set-your-influencer-marketing-budget/feed/ 0 Influencer Marketing for Crowdfunding: How It Works https://www.theshelf.com/influencer-campaign-strategy/how-influencer-marketing-crowd-crowdfunding-works/ https://www.theshelf.com/influencer-campaign-strategy/how-influencer-marketing-crowd-crowdfunding-works/#respond Thu, 29 Jun 2023 04:00:00 +0000 https://www.theshelf.com/?p=17463 So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding! We have a winner! You’re absolutely right. Influencer marketing is one of the best ways to move the needle on social media-based crowdfunding campaigns.  But where do you begin? This article is a good place to start. We’ll walk you…

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]]> https://www.theshelf.com/influencer-campaign-strategy/how-influencer-marketing-crowd-crowdfunding-works/feed/ 0 What Is Crypto Influencer Marketing and Does it Work? https://www.theshelf.com/influencer-campaign-strategy/what-is-crypto-influencer-marketing-and-does-it-work/ https://www.theshelf.com/influencer-campaign-strategy/what-is-crypto-influencer-marketing-and-does-it-work/#respond Fri, 16 Jun 2023 04:00:00 +0000 https://www.theshelf.com/?p=17277 By now, you probably know what a splash influencer marketing has made in Web2. But did you know influencer marketing can be just as beneficial in the Web3 space? Crypto and NFT brands already cashing in on influencer marketing strategies are ahead of the curve. Why not join them? Crypto influencer marketing is just that…

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]]> https://www.theshelf.com/influencer-campaign-strategy/what-is-crypto-influencer-marketing-and-does-it-work/feed/ 0 The Marketer’s Guide to YouTube Features https://www.theshelf.com/the-blog/guide-to-youtube-features/ https://www.theshelf.com/the-blog/guide-to-youtube-features/#respond Mon, 29 May 2023 04:00:00 +0000 https://www.theshelf.com/?p=16779 YouTube influencer campaigns may be the key to leveling up your marketing strategy IF you know which YouTube features to use. In today’s marketing landscape, it can be a struggle to find the right social media channels for your brand. With so many thumbs scrolling on TikTok, Instagram, and Facebook, it can be easy to…

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]]> https://www.theshelf.com/the-blog/guide-to-youtube-features/feed/ 0 How To Use Pinterest Marketing To Power Your Influencer Strategy https://www.theshelf.com/the-blog/pinterest-marketing/ https://www.theshelf.com/the-blog/pinterest-marketing/#respond Wed, 22 Feb 2023 19:24:00 +0000 http://34.239.214.20/?p=1271 Bloggers may be clued in on something your brand is actually missing: Pinterest is an AMAZING product discovery tool. That fact alone makes Pinterest a valuable channel to leverage as part of your digital marketing strategy, and especially your influencer marketing strategy. About 85 percent of Pinners head to the platform when they’re ready to…

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]]> https://www.theshelf.com/the-blog/pinterest-marketing/feed/ 0 What Makes Them Buy: Millennial Parents in 2023 https://www.theshelf.com/the-blog/millennial-parents/ https://www.theshelf.com/the-blog/millennial-parents/#respond Thu, 16 Feb 2023 17:00:00 +0000 http://34.239.214.20/?p=2157 Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials – what they eat, what they drink, how they engage, how they spend their money and time. As Millennials age up (the oldest Millennials have reached midlife), it becomes equally important to find out how Millennials are doing with the adulting…

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]]> https://www.theshelf.com/the-blog/millennial-parents/feed/ 0 How to Launch a Product on Instagram in 8 Simple Steps https://www.theshelf.com/the-blog/influencer-strategy-launching-product-instagram/ https://www.theshelf.com/the-blog/influencer-strategy-launching-product-instagram/#respond Mon, 13 Feb 2023 17:00:00 +0000 https://www.theshelf.com/?p=14859 Launching a new product on Instagram can feel daunting, but it doesn’t have to. Exact stats differ, but it’s estimated that somewhere between 60 to 83 percent of Instagram scrollers use the app for product discovery. So, there are plenty of customers seeking out new products on their daily feeds. All you have to do…

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]]> https://www.theshelf.com/the-blog/influencer-strategy-launching-product-instagram/feed/ 0 The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!) https://www.theshelf.com/the-blog/guide-to-influencer-marketing-strategy/ https://www.theshelf.com/the-blog/guide-to-influencer-marketing-strategy/#respond Thu, 12 Jan 2023 05:00:00 +0000 https://www.theshelf.com/?p=12760 Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a sort of Bible for inlfuencer marketing, this would be it. Our marketing team, account managers, and sales team worked hard to put together a virtual encyclopedia of influencer marketing campaign strategies. Originally, this sucker was more than 10,000 words of…

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