Trending – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Fri, 27 Sep 2024 16:18:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png Trending – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 TikTok Trends 101: Decoding TikTok’s Trend Ecosystem https://www.theshelf.com/the-blog/tiktok-trends-explained/ https://www.theshelf.com/the-blog/tiktok-trends-explained/#respond Mon, 30 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21253 Welcome to the wild and wonderful world of TikTok, where trends pop up faster than you can say “viral dance challenge”! Trends are a key part of TikTok’s allure, making it essential to weave them into your TikTok strategy. To successfully navigate this vibrant platform, you’ll need a practical and actionable understanding of how trends…

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]]> https://www.theshelf.com/the-blog/tiktok-trends-explained/feed/ 0 The Marketer’s Guide to Instagram Features https://www.theshelf.com/the-blog/the-marketers-guide-to-instagram-features/ https://www.theshelf.com/the-blog/the-marketers-guide-to-instagram-features/#respond Mon, 01 May 2023 16:00:00 +0000 https://www.theshelf.com/?p=15807 For many of us, Instagram is already a part of daily life. But that doesn’t mean we’ve given a lot of thought to the hottest new Instagram features or that we’ve properly analyzed our Instagram statistics.  We scroll when we’re waiting in line or need a break from work. We laugh at memes and type…

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]]> https://www.theshelf.com/the-blog/the-marketers-guide-to-instagram-features/feed/ 0 The Periodic Table Of Influencer Marketing Elements https://www.theshelf.com/the-blog/the-periodic-table-of-influencer-marketing/ https://www.theshelf.com/the-blog/the-periodic-table-of-influencer-marketing/#respond Mon, 23 Jan 2023 17:00:00 +0000 http://34.239.214.20/?p=1012 Influencer lingo, marketing jargon, and the seemingly zillions of elements that make up and influencer marketing campaign. It can all be a little tough to keep it organized in your mind. Which is why we thought it would be fun to create our official Periodic Table of Influencer Marketing Elements. Our version of this chart…

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]]> https://www.theshelf.com/the-blog/the-periodic-table-of-influencer-marketing/feed/ 0 17 Key Influencer Marketing Trends for 2023 https://www.theshelf.com/the-blog/influencer-marketing-trends/ https://www.theshelf.com/the-blog/influencer-marketing-trends/#respond Thu, 17 Nov 2022 21:44:00 +0000 https://www.theshelf.com/?p=13414 Influencer marketing has become an integral part of the digital landscape for many brands. As the influencer marketing industry continues to grow in popularity, utility, and measurability, marketers are allocating more and more of their overall marketing spend to influencer campaigns. But our industry changes fast. Influencer marketing trends emerge, and before you know it,…

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]]> https://www.theshelf.com/the-blog/influencer-marketing-trends/feed/ 0 What Changed? Social Media Influencer Marketing After The Events Of 2020 https://www.theshelf.com/the-blog/pivot-that-reshaped-social-media-influencer-marketing/ https://www.theshelf.com/the-blog/pivot-that-reshaped-social-media-influencer-marketing/#respond Thu, 21 Jan 2021 03:03:00 +0000 http://34.239.214.20/?p=1022 The Brand-Influencer Dynamic Was Forever Changed in 2020 A few days ahead of the General Election, we released the report, Real Influence: The State of Influencer Marketing After the Events of 2020. In it, we analyzed the events of 2020 within the context of a social media landscape where, in an effort to serve their…

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]]> https://www.theshelf.com/the-blog/pivot-that-reshaped-social-media-influencer-marketing/feed/ 0 10 Lit TikTok Trends That Got Us Through 2020 https://www.theshelf.com/the-blog/top-10-tiktok-trends-of-the-year/ https://www.theshelf.com/the-blog/top-10-tiktok-trends-of-the-year/#respond Mon, 26 Oct 2020 14:49:00 +0000 http://34.239.214.20/?p=1250 Whether for good or bad, 2020 was pretty much TikTok’s year to shine. This year, the short-form video app became THE MOST download app for a single quarter, grabbing more than 315 million downloads in Q1 2020, as COVID-19 rolled over the planet and pushed us all inside to look at our phones. For this…

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]]> https://www.theshelf.com/the-blog/top-10-tiktok-trends-of-the-year/feed/ 0 The Social Media Trends ECommerce Stores Are Adopting https://www.theshelf.com/the-blog/social-media-trends-ecommerce-stores-are-adopting/ https://www.theshelf.com/the-blog/social-media-trends-ecommerce-stores-are-adopting/#respond Tue, 15 Sep 2020 12:54:00 +0000 http://34.239.214.20/?p=3081 The power of social media is undisputed. Take, for example, the plain orange square posted on Instagram that helped build a music festival and the viral tweet of an unappetizing sandwich that destroyed it. This is just one example of the way in which understanding social media trends can help you quickly gain or grow…

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]]> https://www.theshelf.com/the-blog/social-media-trends-ecommerce-stores-are-adopting/feed/ 0 Working from Home? Here’s Our Stress-Free Guide to Working Remotely https://www.theshelf.com/social-action/guide-to-working-remotely/ https://www.theshelf.com/social-action/guide-to-working-remotely/#respond Wed, 18 Mar 2020 03:48:00 +0000 http://34.239.214.20/?p=958 A Real Game Plan for Working from Home (from a team who does it everyday) As we do our best to minimize the spread of COVID-19 by self-isolating and working from home, I think a growing number of us are finding out that it takes some legitimate planning and forethought to work from home and…

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]]> https://www.theshelf.com/social-action/guide-to-working-remotely/feed/ 0 Last Minute Gift Guide: Influencer Brands, Products & Merch That Made our Wish List https://www.theshelf.com/the-blog/gift-guide-influencer-brands-and-merch/ https://www.theshelf.com/the-blog/gift-guide-influencer-brands-and-merch/#respond Tue, 10 Dec 2019 10:45:00 +0000 http://34.239.214.20/?p=11201 This is it. This is pretty much the final week to get that online shopping done and have products shipped to you before Christmas. And if you’re anything like me, you know there are only about three more days before stress-free shopping becomes a full-fledged scramble. Haha! In classic The Shelf style, we’ve put together…

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