Saphia Lanier – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Sat, 14 Dec 2024 07:56:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png Saphia Lanier – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint https://www.theshelf.com/the-blog/gen-z-holiday-shopping/ https://www.theshelf.com/the-blog/gen-z-holiday-shopping/#respond Mon, 14 Oct 2024 10:00:00 +0000 https://www.theshelf.com/?p=22061 It’s Gen Z for the holiday win! With a staggering $360 billion in spending power, this digital-native generation is the golden ticket for brands this festive season. On track to become the wealthiest generation ever, with an anticipated spending potential of $12 trillion by 2030, they’re also expected to lead holiday spending this year. As…

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]]> https://www.theshelf.com/the-blog/gen-z-holiday-shopping/feed/ 0 US TikTok Ban Update: A Comprehensive Guide to the TikTok https://www.theshelf.com/industry-news/tiktok-ban/ https://www.theshelf.com/industry-news/tiktok-ban/#respond Mon, 16 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21160 Tick..tock…tick…tock. No, I’m not referencing the famous Ke$ha song. Rather, I’m counting down the seconds to a potential TikTok ban in the United States and beyond.  None of us want it, but it’s possible. Countries worldwide are already doing it, and brands that didn’t prepare are suffering from the sudden loss in a highly visible,…

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]]> https://www.theshelf.com/industry-news/tiktok-ban/feed/ 0 The Everything Guide to Working with TikTok Creators https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/ https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/#respond Thu, 05 Sep 2024 03:57:27 +0000 https://www.theshelf.com/?p=21067 Want to get your message in front of your (younger) audience? Then collaborate with TikTok creators. Companies know this. Brands know this. And, well, even the White House knows this (oh, the hypocrisy amid an impeding TikTok ban).  Not surprising. TikTok is the new television ad on steroids. And, judging by the numbers, the new…

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]]> https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/feed/ 0 TikTok Shop for the Holidays: A Marketers Guide https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/ https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/#respond Mon, 05 Aug 2024 04:25:00 +0000 https://www.theshelf.com/?p=21042 The winter holidays are on the way! ⛄ Rather than battling crowds at the mall (a holiday tradition) or endlessly scrolling through countless online stores, you casually swipe through TikTok. Suddenly, that quirky gadget your tech-savvy cousin would love pops up in a creator’s video. With a few taps, it’s purchased and on its way…

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]]> https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/feed/ 0 The 2023 Guide to Making a Plant-Based Brand Internet Famous https://www.theshelf.com/the-blog/the-2023-guide-to-making-a-plant-based-brand-internet-famous/ https://www.theshelf.com/the-blog/the-2023-guide-to-making-a-plant-based-brand-internet-famous/#respond Thu, 19 Jan 2023 17:00:00 +0000 https://www.theshelf.com/?p=12794 It’s no coincidence that the growth of the plant-based industry and the rise of the plant-based movement coincide with the rise of a plucky little photo-sharing app called Instagram. Veganism and social media go together like toast and avocado. Before social media made the term “plant-based” a culture and a movement, it was viewed as…

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]]> https://www.theshelf.com/the-blog/the-2023-guide-to-making-a-plant-based-brand-internet-famous/feed/ 0 The Macro Guide to Working with Micro Influencers https://www.theshelf.com/the-blog/micro-influencers/ https://www.theshelf.com/the-blog/micro-influencers/#respond Sun, 10 Apr 2022 04:00:00 +0000 https://www.theshelf.com/?p=14854 Micro-influencers make the Instaworld go ‘round. They are the army of social media users who don’t have millions of followers – or even hundreds of thousands of followers – but they know how to connect with their followers, gain their trust, and get them to take action. In a Web 3.0 kind of world, brand…

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]]> https://www.theshelf.com/the-blog/micro-influencers/feed/ 0 The Everything Guide to Partnering with Nano-Influencers https://www.theshelf.com/the-blog/guide-to-partnering-with-nano-influencers/ https://www.theshelf.com/the-blog/guide-to-partnering-with-nano-influencers/#respond Wed, 09 Mar 2022 05:00:00 +0000 https://www.theshelf.com/?p=14753 Gaining an influence over buyers is what every brand aspires to do. But let’s face it, trust between consumers and businesses is lacking. Shoppers today know what they want and demand a lot from brands they engage with. The reason: Consumers no longer purchase from brands – they invest in them.  And like the savvy…

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]]> https://www.theshelf.com/the-blog/guide-to-partnering-with-nano-influencers/feed/ 0 Tips for Choosing the Right Influencer Marketing Agency https://www.theshelf.com/the-blog/tips-for-choosing-the-right-influencer-marketing-agency/ https://www.theshelf.com/the-blog/tips-for-choosing-the-right-influencer-marketing-agency/#respond Mon, 07 Feb 2022 05:00:00 +0000 https://www.theshelf.com/?p=14502 Selling a product is tough, especially when you’re the new kid on the block. You can promote your new line of items 24-hours a day using social media, and receive not a single sale. ðŸ’© But let an influencer create a single tweet about your brand, and your website traffic spikes 10-fold overnight. The difference lies…

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]]> https://www.theshelf.com/the-blog/tips-for-choosing-the-right-influencer-marketing-agency/feed/ 0 Before Your Repost… Rules for Repurposing Influencer-Generated Content https://www.theshelf.com/the-blog/repurposing-influencer-generated-content/ https://www.theshelf.com/the-blog/repurposing-influencer-generated-content/#respond Wed, 13 May 2020 15:14:00 +0000 http://34.239.214.20/?p=1369 A common outcome brands want to see from their influencer marketing campaigns is a growing catalog of content that they can reuse for ads and repost to their own branded social media channels. But repurposing influencer-generated content to be used for stuff like evergreen brand awareness campaigns, social proof, testimonials, lead generation, and syndicated content…

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]]> https://www.theshelf.com/the-blog/repurposing-influencer-generated-content/feed/ 0 How Personal Care Brands Are Leveraging Influencers to Break Through the Noise https://www.theshelf.com/the-blog/personal-care-brands/ https://www.theshelf.com/the-blog/personal-care-brands/#respond Thu, 16 Jan 2020 10:08:00 +0000 http://34.239.214.20/?p=11160 Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage That Access… Shampoo? Check! Whitening toothpaste (for sensitive teeth)? Check! Moisturizing deep conditioner and thermal cap? Check! Okay, maybe that last one isn’t really for everybody, but the other two are pretty much in every household. Every year, 174 million…

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