Influencer Marketing 101 – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Mon, 25 Nov 2024 07:09:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png Influencer Marketing 101 – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 28 Influencer Marketing Ideas That’ll Boost Your Sales https://www.theshelf.com/the-blog/28-influencer-marketing-ideas-to-boost-your-holiday-sales/ https://www.theshelf.com/the-blog/28-influencer-marketing-ideas-to-boost-your-holiday-sales/#respond Mon, 28 Oct 2024 10:00:00 +0000 http://34.239.214.20/?p=1154 It’s time to sit down and map out your social media marketing campaigns for the holiday season. We thought it would be cool to publish a list of 28 influencer marketing ideas that we’re hoping will finally lay to rest the dreaded #basic product placement post. How Influencer Marketing Ideas Can Spice Up Your Holiday…

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]]> https://www.theshelf.com/the-blog/28-influencer-marketing-ideas-to-boost-your-holiday-sales/feed/ 0 Mastering Social Media Algorithms: The Interest Graph vs the Social Graph https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/ https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/#respond Fri, 20 Oct 2023 01:48:47 +0000 https://www.theshelf.com/?p=19098 Updated November 2024 Do you know anything about social media algorithms? Asking for a friend. 😊 You’ve probably noticed that social media habits have changed A LOT over the last few years, and the biggest shifts primarily have to do with how popular social media platforms use algorithms to surface different types of content to…

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]]> https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/feed/ 0 Is Influencer Marketing Dead? https://www.theshelf.com/the-blog/is-influencer-marketing-dead/ https://www.theshelf.com/the-blog/is-influencer-marketing-dead/#respond Thu, 12 Oct 2023 17:03:00 +0000 http://34.239.214.20/?p=2867 Influencer marketing is dead? 💀 Is it possible that the era of the social media influencer has finally come to an end? I’ll be honest — the influencer marketing industry has changed A LOT over the past decade. However, the principles that govern influencer marketing are pretty well established. People will always talk to other…

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]]> https://www.theshelf.com/the-blog/is-influencer-marketing-dead/feed/ 0 Influencers in the Creator Economy: Is It Too Late to Become an Influencer? https://www.theshelf.com/the-blog/is-it-too-late-to-become-an-influencer/ https://www.theshelf.com/the-blog/is-it-too-late-to-become-an-influencer/#respond Fri, 06 Oct 2023 02:39:00 +0000 https://www.theshelf.com/?p=18885 Doesn’t it seem like everybody is an influencer these days? You may be wondering if it’s even worth it to put in the work it takes to wield influence on your favorite platform. You’re smart to consider before hopping into action because becoming an influencer isn’t easy. It’s a lot of work. But it’s not…

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]]> https://www.theshelf.com/the-blog/is-it-too-late-to-become-an-influencer/feed/ 0 The 2023 Influencer Marketing Dictionary https://www.theshelf.com/the-blog/influencer-marketing-dictionary/ https://www.theshelf.com/the-blog/influencer-marketing-dictionary/#respond Tue, 19 Sep 2023 04:00:00 +0000 https://www.theshelf.com/?p=15550 Influencer marketing continues to grow and evolve rapidly. It seems like new terms and strategies are cropping up daily (like, literally, we’re getting updates fed to us via real-time news updates and podcasts because things keep changing in the influencer space). So, we decided to create an influencer marketing dictionary — a glossary of important…

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]]> https://www.theshelf.com/the-blog/influencer-marketing-dictionary/feed/ 0 Why Influencer Marketing Still Works (even with your most sophisticated consumer) https://www.theshelf.com/the-blog/why-influencer-marketing-still-works/ https://www.theshelf.com/the-blog/why-influencer-marketing-still-works/#respond Thu, 14 Sep 2023 19:00:00 +0000 http://34.239.214.20/?p=1055 In the 10+ years since social media influencer marketing became a thing, there have been tons of headlines questioning the future of the creator economy. Is it feasible for social media users to make hundreds, thousands, or hundreds of thousands of dollars from endorsing products online? Is the influencer market sustainable as an industry? Has…

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]]> https://www.theshelf.com/the-blog/why-influencer-marketing-still-works/feed/ 0 Facebook Ads vs Influencer Marketing https://www.theshelf.com/influencer-marketing/facebook-ads-vs-influencer-marketing/ https://www.theshelf.com/influencer-marketing/facebook-ads-vs-influencer-marketing/#respond Tue, 22 Aug 2023 04:00:00 +0000 https://www.theshelf.com/?p=18082 When deciding where to spend your precious marketing budget, you may find yourself weighing Facebook ads vs influencer marketing. We’ve been there, too. That’s why we created this post to give you all the nitty gritty details on both strategies so you can decide which is best for you. Facebook ad revenue is expected to…

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]]> https://www.theshelf.com/influencer-marketing/facebook-ads-vs-influencer-marketing/feed/ 0 How Much Does Influencer Marketing Cost? https://www.theshelf.com/influencer-marketing/how-much-does-influencer-marketing-cost/ https://www.theshelf.com/influencer-marketing/how-much-does-influencer-marketing-cost/#respond Thu, 03 Aug 2023 04:00:00 +0000 https://www.theshelf.com/?p=17783 Ah, the digital-age-old question: how much does influencer marketing cost? I’m going to give it to you straight. It depends. I know that’s not the crystal-clear answer you hoped for, but I promise it’s not a bad thing. Brands of pretty much any size and budget can run a successful influencer marketing campaign with the…

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]]> https://www.theshelf.com/influencer-marketing/how-much-does-influencer-marketing-cost/feed/ 0 The Price of Influence: How To Set Your Influencer Marketing Budget https://www.theshelf.com/influencer-marketing/how-to-set-your-influencer-marketing-budget/ https://www.theshelf.com/influencer-marketing/how-to-set-your-influencer-marketing-budget/#respond Thu, 27 Jul 2023 04:00:00 +0000 https://www.theshelf.com/?p=17635 Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget

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]]> https://www.theshelf.com/influencer-marketing/how-to-set-your-influencer-marketing-budget/feed/ 0 Affiliate Marketing vs. Influencer Marketing: Which is Better? https://www.theshelf.com/influencer-marketing/affiliate-marketing-vs-influencer-marketing/ https://www.theshelf.com/influencer-marketing/affiliate-marketing-vs-influencer-marketing/#respond Mon, 17 Jul 2023 04:00:00 +0000 https://www.theshelf.com/?p=17683 If you’re looking to break out of traditional advertising models, you may want to dive into the world of affiliate vs. influencer marketing. While both approaches have some distinctions, they are generally housed in the world of social media and used to drive sales outside traditional ad models.  Both strategies allow your customers to also…

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