Digital Marketing – The Shelf, a Data-First Influencer Marketing Company

How Much Does Influencer Marketing Cost?

Ariana Newhouse — Thu, 03 Aug 2023 04:00:00 +0000

Ah, the digital-age-old question: how much does influencer marketing cost? I’m going to give it to you straight. It depends. I know that’s not the crystal-clear answer you hoped for, but I promise it’s not a bad thing. Brands of pretty much any size and budget can run a successful influencer marketing campaign with the…

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The Price of Influence: How To Set Your Influencer Marketing Budget

Lira Stone — Thu, 27 Jul 2023 04:00:00 +0000

Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget

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Influencer Marketing vs Traditional Marketing: Which is Best for You?

Ariana Newhouse — Mon, 24 Jul 2023 04:00:00 +0000

Grabbing and keeping the attention of consumers seems to be more difficult now than ever. With shrinking attention spans and the growth of short and even shorter-form content, it can feel daunting to make the best decisions for your brand. We’ll simplify the decision making process for you by breaking down traditional marketing vs influencer…

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Affiliate Marketing vs. Influencer Marketing: Which is Better?

Ariana Newhouse — Mon, 17 Jul 2023 04:00:00 +0000

If you’re looking to break out of traditional advertising models, you may want to dive into the world of affiliate vs. influencer marketing. While both approaches have some distinctions, they are generally housed in the world of social media and used to drive sales outside traditional ad models. Both strategies allow your customers to also…

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The Marketer’s Guide to Discord for Community Building

Ariana Newhouse — Thu, 01 Dec 2022 19:14:00 +0000

Whether you’re a gamer who already has the Discord app, or you’re looking to build an online community using Discord, learning what the platform has can help you surf the servers with ease. So, let’s break this down… What is Discord? Discord is a communication and social networking app that allows users to create and…

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6 Smart Ways Gamification Marketing Can Power Your Influencer Strategy

Guest Post — Fri, 18 Dec 2020 07:21:00 +0000

Looking for a new way to engage your audience and get people talking about your personal brand? Gamification is a fun, creative and effective way to build your brand organically. Let’s talk about what gamification marketing is, how to use it, and why it’s so useful for building an online community. What is gamification? The…

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8 Tips to Rebuild Your Social Media Marketing Strategy

Guest Post — Sat, 09 May 2020 13:44:00 +0000

Social media marketing is, without a doubt, the best way of engaging existing and potential customers, especially during the current climate. Social media use is consistently on the up, and developing a sound social media marketing strategy is already an essential job for any marketing department. It’s all well and good saying that social media…

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10 SPOT-ON EXAMPLES OF BRANDS THAT HAVE BUILT EXCEPTIONAL REFERRAL PROGRAMS

Guest Post — Fri, 24 Apr 2020 13:50:28 +0000

by Izabelle Hundrev When was the last time you bought something without reading customer reviews before? Or maybe you asked a friend who previously purchased that product or service to share with you their experience with the brand. Either way, most brands will instantly become more credible the moment they’re value gets validated by others. …

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Small Adjustments You Can Make to Drive Huge Brand Lift

Justine Camacho — Mon, 06 Jan 2020 10:34:00 +0000

New year. New goals. New ideas. It’s the perfect time to talk brand lift. Now, there are small things you can do to increase your brand lift, even before you get knee-deep into your game-changing strategy for 2020. Things like updating your online info, connecting your social media accounts, and using insights from your Google…

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8 Tips for Starting a Referral Program That Will Improve Local Marketing

Guest Post — Tue, 19 Nov 2019 13:02:00 +0000

Here’s a fun stat for you: 90 percent of shoppers say online reviews impact their purchasing decisions. Regardless of what product or service they need, nine in ten people who are actively in the buying process will use the web to find out what previous buyers thought of your product. That’s a good thing… because…

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