Resources for Bloggers & Influencers – The Shelf, a Data-First Influencer Marketing Company

What’s the Deal with Content Rights and Monetization?

Lira Stone — Mon, 14 Aug 2023 04:00:00 +0000

Because the content creation economy is still a new online phenomenon, there aren’t a lot of standards or “normals.” Plus, the industry’s exponential growth makes keeping up a challenge. Whether this is your side hustle or full-time gig, you can make big bucks as an influencer. Here at The Shelf, we want to help you…

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What Is Crypto Influencer Marketing and Does it Work?

Ariana Newhouse — Fri, 16 Jun 2023 04:00:00 +0000

By now, you probably know what a splash influencer marketing has made in Web2. But did you know influencer marketing can be just as beneficial in the Web3 space? Crypto and NFT brands already cashing in on influencer marketing strategies are ahead of the curve. Why not join them? Crypto influencer marketing is just that…

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The Marketer’s Guide to Instagram Features

Ariana Newhouse — Mon, 01 May 2023 16:00:00 +0000

For many of us, Instagram is already a part of daily life. But that doesn’t mean we’ve given a lot of thought to the hottest new Instagram features or that we’ve properly analyzed our Instagram statistics. We scroll when we’re waiting in line or need a break from work. We laugh at memes and type…

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How to Make Money as a Content Creator on Instagram

Guest Post — Tue, 29 Dec 2020 12:00:08 +0000

You’ve heard about people making money on Instagram, and you’re thinking, “Hmmm, that could be me.” You spend all your free time on Instagram anyway, and you love it. So, why not make money from it, right? Because becoming an Instagram influencer is still the most common tactic to earn money with Instagram. In just…

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How to Choose a Fashion Affiliate Network

Sabrina Fenster — Tue, 25 Aug 2020 12:57:00 +0000

Originally published September 2014. Updated August 2019. When we talk about monetizing fashion content, we often come back to affiliate marketing. Why? Because it’s one of the easiest ways to earn money blogging about the items you already share with your readers. In fact, many bloggers are becoming brands themselves and are transforming their musings…

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THE 7 METRICS YOUR SITE SHOULD TRACK IN TRAFFIC/CLICKS INFLUENCER CAMPAIGNS

Guest Post — Thu, 15 Aug 2019 12:58:00 +0000

A few years ago, back when everybody wanted to get into influencer marketing but nobody really understood it, the conversations about the ROI of using influencers pretty much revolved around earned media value. Few marketing teams really understood that they could set legit marketing goals then structure influencer campaigns that would help them meet those…

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The 7 Things Brands Want to See in An Influencer Media Kit

Guest Post — Fri, 09 Aug 2019 03:03:00 +0000

Being an influencer is all about knowing your audience. Sounds easy enough, right? But how do you convince a brand that is looking for influencer partners, or even one that has sought you out on social media, that you’d make a good influencer partner? Well, that’s actually the job of your influencer media kit. We’ve…

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