Creator Economy – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Wed, 01 Jan 2025 00:01:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png Creator Economy – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 How Millennial Men Are Dominating the Creator Economy (And What It Means for Your Brand) https://www.theshelf.com/the-blog/millennial-men-and-creator-economy/ https://www.theshelf.com/the-blog/millennial-men-and-creator-economy/#respond Mon, 18 Nov 2024 11:37:00 +0000 https://www.theshelf.com/?p=22586 Millennial men are shaping the Creator Economy as trailblazing creators, influential tastemakers, and community builders. Learn how brands can engage the values-driven, entrepreneurial spirit of millennial male creators for meaningful connections.

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]]> https://www.theshelf.com/the-blog/millennial-men-and-creator-economy/feed/ 0 How the Interest Graph Is Transforming Content Discovery for Brands https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/ https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/#respond Fri, 15 Nov 2024 18:02:33 +0000 https://www.theshelf.com/?p=22002 Have you ever wondered how you end up on TikTok watching a 10-minute deep dive into vintage sneakers when all you wanted was a quick laugh? Or, in my case, how an innocent (dare I say, naive) plan to spend five minutes checking analytics spirals into a full-blown, twenty-minute rabbit hole of algorithm-approved shenanigans? That’s…

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]]> https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/feed/ 0 Credibility > Popularity: Google Recognizes Creators with the Creator Designation https://www.theshelf.com/the-blog/googles-creator-designation/ https://www.theshelf.com/the-blog/googles-creator-designation/#respond Sun, 29 Sep 2024 06:07:27 +0000 https://www.theshelf.com/?p=21302 The role of influencers is undergoing a significant transformation. As brands increasingly rely on influencer partnerships to connect with their target audiences, it’s important to recognize that credibility is becoming more important than sheer popularity. Enter Google’s Creator Designation (my name, not theirs), a game-changer for both influencers and brands. Google’s what? I saw a…

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