The Shelf Team – The Shelf, a Data-First Influencer Marketing Company

No Campaign? No Problem: Employee-Generated Content Ideas That Drive Year-End Revenue

The Shelf Team — Wed, 27 Nov 2024 11:00:00 +0000

The end-of-year crunch is here, and if your brand isn’t running a year-end marketing campaign, let me reassure you—you’re not alone. Between supply chain issues, stretched-thin teams, and a calendar that never seems to slow down, launching a full-blown influencer campaign can feel like one thing too many. But here’s the thing: You don’t need…

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How Millennial Men Are Dominating the Creator Economy (And What It Means for Your Brand)

The Shelf Team — Mon, 18 Nov 2024 11:37:00 +0000

Millennial men are shaping the Creator Economy as trailblazing creators, influential tastemakers, and community builders. Learn how brands can engage the values-driven, entrepreneurial spirit of millennial male creators for meaningful connections.

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How to Market (and Sell) Holiday Travel Experiences

The Shelf Team — Thu, 24 Oct 2024 03:42:38 +0000

Pumpkin spice is back in stores, and you know what that means: the holidays — and holiday travel — are already top of mind. This year, holiday travel experiences are going to make a splash. So it’s time to get your holiday marketing ready to cannonball right in. Experiential gifts are a growing favorite across…

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TikTok Trends 101: Decoding TikTok’s Trend Ecosystem

The Shelf Team — Mon, 30 Sep 2024 12:00:00 +0000

Welcome to the wild and wonderful world of TikTok, where trends pop up faster than you can say “viral dance challenge”! Trends are a key part of TikTok’s allure, making it essential to weave them into your TikTok strategy. To successfully navigate this vibrant platform, you’ll need a practical and actionable understanding of how trends…

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YouTube Marketing: The Essential Guide

The Shelf Team — Thu, 12 Sep 2024 12:00:00 +0000

With over 2.5 billion users logging in monthly, YouTube has become a goldmine for brands and businesses wanting to connect with their ideal audiences and grow their online presence. The platform’s importance continues to grow, especially with the rise of YouTube Shorts and the constant tweaks to the algorithm, offering even more ways to engage…

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Are Fake Reviews Illegal? The FTC’s Crackdown on Fake Reviews and Buying Followers

The Shelf Team — Fri, 06 Sep 2024 12:15:00 +0000

We would never say the words, “Told you so” because we’re super classy. Very gracious. Very forgiving. Very take-the-high-road. But with the FTC’s recent ruling against fake reviews and buying social media followers, it’s time for brands and creators to rethink how they approach online endorsements and social proof. The new regulations are a game-changer…

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The Marketer’s Guide to Instagram Influencer Marketing

The Shelf Team — Mon, 19 Aug 2024 04:00:00 +0000

Instagram influencer marketing in 2025? Yeah, it’s still very much a thing. In fact, Instagram continues to reign supreme as a marketing playground for businesses of all sizes. Why? Because if you’re looking for ways to beat competitors, outwit search engines, and engage with customers where they hang out, Instagram influencers are your secret weapon.…

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The Shelf Influencer Marketing Agency Earns Spot on Inc. 5000 List for Fourth Consecutive Year

The Shelf Team — Tue, 13 Aug 2024 16:05:54 +0000

🥳🎉 We Landed on the Inc. 5000 List for the Fourth Year in a Row!! 🥳🎉 FOR IMMEDIATE RELEASE [Atlanta, GA] – [August 13, 2024] – The Shelf Influencer Marketing Agency is thrilled to announce its recognition on the prestigious Inc. 5000 list for the fourth consecutive year, marking yet another milestone in our journey…

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7 Halloween Trends That Can Help Fuel Your Winter Holiday Campaigns

The Shelf Team — Thu, 08 Aug 2024 16:00:00 +0000

Goblins, ghouls, and campaign goals, oh my! That’s right folks, Halloween is just around the corner. And you know what that means. It’s time to get your holiday campaign strategies under the right spell. We’ve rounded up nine Halloween trends that will take your campaigns from witchful thinking to killer results and pave the way…

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What Is Instagram?

The Shelf Team — Tue, 11 Jun 2024 04:00:00 +0000

What is Instagram? So glad you asked! Instagram is a free social media platform. It’s revolutionized the way people share and consume visual content. It fundamentally changed the marketing industry. When it comes to marketing, there’s marketing before Instagram and marketing as we know it now. Since its inception in 2010, Instagram has grown into…

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