Ariana Newhouse – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Sat, 14 Dec 2024 09:02:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png Ariana Newhouse – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/ https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/#respond Mon, 06 Jan 2025 11:30:00 +0000 https://www.theshelf.com/?p=22412 Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not, user-generated content (UGC) and the Ultimate Fighting Championship (UFC) have more in common than you might think. When it comes to UGC, “there are (almost) no rules.” And as far as social media content goes, it’s “as real as it…

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]]> https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/feed/ 0 7 Holiday Insights for the Most Wonderful Influencer Marketing of the Year https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/ https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/#respond Mon, 11 Nov 2024 11:42:00 +0000 https://www.theshelf.com/?p=22425 It’s the most wonderful time of the year — for holiday marketing campaigns, that is! It’s time to pull out all the best influencer marketing tips and tricks to make your shoppers merry and your sales numbers bright. We’ve compiled seven holiday insights to help your campaigns succeed this holiday season.  Whether you already have…

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]]> https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/feed/ 0 INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends https://www.theshelf.com/the-blog/holiday-marketing-infographic/ https://www.theshelf.com/the-blog/holiday-marketing-infographic/#respond Thu, 07 Nov 2024 22:45:00 +0000 http://34.239.214.20/?p=1147 The winter holidays are right around the corner, and this year, 92 percent of Americans will celebrate at least one. Guess how much they’ll spend? An average of $902 each! That’s up $27 from last year and a new holiday spending record. This is, of course, great news for marketers.  Holiday shopping can make a…

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]]> https://www.theshelf.com/the-blog/holiday-marketing-infographic/feed/ 0 [Infographic] 2024 Halloween Spending, Sales, Stats, and Trends https://www.theshelf.com/the-blog/halloween-infographic/ Thu, 10 Oct 2024 16:00:00 +0000 http://34.239.214.20/?p=1258 Heat up the cider and start carving the pumpkins, it’s Halloween time! We know you’re probably already dreaming up the perfect costume for the 31st. While you’re busy planning out the perfect trick-or-treating route, don’t forget to carve out some time to focus on your Halloween marketing strategies.  Here at The Shelf, you know we…

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]]> How to Leverage Facebook Live for Influencer Marketing https://www.theshelf.com/the-blog/facebook-live-for-influencer-marketing/ https://www.theshelf.com/the-blog/facebook-live-for-influencer-marketing/#respond Mon, 07 Oct 2024 12:00:00 +0000 https://www.theshelf.com/?p=21294 So you want to use Facebook Live for your next influencer marketing campaign. Excellent! You’re in the right place. We’ve compiled all the Facebook Live strategies you need to know to make the most of your Live streaming marketing.  It can be daunting to embrace a new tool in your influencer marketing arsenal. Especially one…

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]]> https://www.theshelf.com/the-blog/facebook-live-for-influencer-marketing/feed/ 0 Gobble Up Sales: Marketing Tips for the Turkey 5 https://www.theshelf.com/event-holiday-marketing/gobble-up-sales-marketing-tips-for-the-turkey-5/ https://www.theshelf.com/event-holiday-marketing/gobble-up-sales-marketing-tips-for-the-turkey-5/#respond Mon, 30 Sep 2024 10:01:00 +0000 https://www.theshelf.com/?p=22081 Wake up and smell the stuffing! It’s time to start thinking about your brand’s Turkey 5 marketing. We know you’ve already got holiday marketing strategies on your mind, and we’re here to help. Do you find yourself asking: Why is Black Friday important for marketers? How can brands use Small Business Saturday to boost sales?…

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]]> https://www.theshelf.com/event-holiday-marketing/gobble-up-sales-marketing-tips-for-the-turkey-5/feed/ 0 The Beginner’s Guide to Facebook Influencer Marketing https://www.theshelf.com/the-blog/facebook-influencer-marketing/ https://www.theshelf.com/the-blog/facebook-influencer-marketing/#respond Thu, 26 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21181 With the rise of TikTok and the staying power of Instagram, it’s natural to wonder if Facebook influencer marketing is still relevant in 2024. We’re here to tell you — it is.  We know you want to implement the best social media marketing strategies in your influencer marketing campaigns. This post is designed to help…

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]]> https://www.theshelf.com/the-blog/facebook-influencer-marketing/feed/ 0 34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign https://www.theshelf.com/the-blog/travel-stats-you-need-to-know/ https://www.theshelf.com/the-blog/travel-stats-you-need-to-know/#respond Thu, 19 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21178 Are you looking to run a travel marketing campaign this year? Well, you’re in luck. We’ve compiled all the essential travel stats you need to know to reach your goals and exceed expectations.  We’ll break down the travel trends by generation. That way, you can implement the best practices for marketing to different generations of…

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]]> https://www.theshelf.com/the-blog/travel-stats-you-need-to-know/feed/ 0 6 Back-to-School Trends to Inspire Your Q4 Marketing Campaigns https://www.theshelf.com/the-blog/back-to-school-trends/ https://www.theshelf.com/the-blog/back-to-school-trends/#respond Wed, 31 Jul 2024 04:00:00 +0000 https://www.theshelf.com/?p=13321 Wake up and smell the school supplies! It’s that time of year again. Shopping is already well underway for the 2024 school year, but it’s not too late to get marketing. We’ve compiled six back-to-school trends to show what’s influencing shoppers this year and how you can leverage those learnings in your campaigns.  Nearly 70…

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]]> https://www.theshelf.com/the-blog/back-to-school-trends/feed/ 0 2024 Back-to-School Spending Infographic + Tips to Rock Your Campaign https://www.theshelf.com/the-blog/back-to-school/ https://www.theshelf.com/the-blog/back-to-school/#respond Thu, 25 Jul 2024 04:00:00 +0000 http://34.239.214.20/?p=2013 It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable: the arrival of midsummer. It brings back-to-school spending, sales, trends, and marketing. Plus tons of back-to-school stats. Tons. So many in fact, we’ve taken the liberty of compiling the key ones for you here in our 2024 Back-to-School Spending Infographic.…

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