Insights – The Shelf, a Data-First Influencer Marketing Company

UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It

Ariana Newhouse — Mon, 06 Jan 2025 11:30:00 +0000

Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not, user-generated content (UGC) and the Ultimate Fighting Championship (UFC) have more in common than you might think. When it comes to UGC, “there are (almost) no rules.” And as far as social media content goes, it’s “as real as it…

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How Millennial Men Are Dominating the Creator Economy (And What It Means for Your Brand)

The Shelf Team — Mon, 18 Nov 2024 11:37:00 +0000

Millennial men are shaping the Creator Economy as trailblazing creators, influential tastemakers, and community builders. Learn how brands can engage the values-driven, entrepreneurial spirit of millennial male creators for meaningful connections.

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TikTok Trends 101: Decoding TikTok’s Trend Ecosystem

The Shelf Team — Mon, 30 Sep 2024 12:00:00 +0000

Welcome to the wild and wonderful world of TikTok, where trends pop up faster than you can say “viral dance challenge”! Trends are a key part of TikTok’s allure, making it essential to weave them into your TikTok strategy. To successfully navigate this vibrant platform, you’ll need a practical and actionable understanding of how trends…

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34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign

Ariana Newhouse — Thu, 19 Sep 2024 12:00:00 +0000

Are you looking to run a travel marketing campaign this year? Well, you’re in luck. We’ve compiled all the essential travel stats you need to know to reach your goals and exceed expectations. We’ll break down the travel trends by generation. That way, you can implement the best practices for marketing to different generations of…

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7 Halloween Trends That Can Help Fuel Your Winter Holiday Campaigns

The Shelf Team — Thu, 08 Aug 2024 16:00:00 +0000

Goblins, ghouls, and campaign goals, oh my! That’s right folks, Halloween is just around the corner. And you know what that means. It’s time to get your holiday campaign strategies under the right spell. We’ve rounded up nine Halloween trends that will take your campaigns from witchful thinking to killer results and pave the way…

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2024 Back-to-School Spending Infographic + Tips to Rock Your Campaign

Ariana Newhouse — Thu, 25 Jul 2024 04:00:00 +0000

It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable: the arrival of midsummer. It brings back-to-school spending, sales, trends, and marketing. Plus tons of back-to-school stats. Tons. So many in fact, we’ve taken the liberty of compiling the key ones for you here in our 2024 Back-to-School Spending Infographic.…

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25 Essential Influencer Marketing Stats for Marketers

Ariana Newhouse — Wed, 10 Jul 2024 04:00:00 +0000

If you’re a marketer in 2024, chances are you’re on the influencer marketing train. Influencer marketing has taken the digital marketing world by storm. And there’s no sign of its marketing power diminishing anytime soon. As the industry continues to change and evolve, marketers like us need to stay on top of the latest influencer…

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15 LinkedIn Stats Marketers Need to Know

Abigail Welcom — Thu, 06 Jun 2024 04:00:00 +0000

Before we get to the LinkedIn stats, let’s talk a little about the platform. When it comes to social media, LinkedIn cares more about your business ingenuity than your breakfast pics. If you were marketing when LinkedIn launched, you may remember it as a stuffy, corporate social network. Professionals used it to post their company…

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24 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC]

Sorilbran Stone — Wed, 05 Jun 2024 04:00:00 +0000

Fathers. The entire concept of nature providing a gatekeeper who instructs, protects, directs, and loves you is a stroke of genius. The fact that many dads are also willing to battle zombies, soccer coaches, bullies, and morning traffic to keep us safe is also quite cool. This year, Father’s Day spending is expected to rake…

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21 Facebook Stats Marketers Need to Know in 2024

Abigail Welcom — Tue, 28 May 2024 16:00:00 +0000

Attention brands and marketers, Facebook turned 20 this year! Unlike the Friendsters and Vines of the world, Facebook continues to dominate when it comes to usage and market penetration. It has not yet gone to be with its digital ancestors. So, let’s celebrate one of the OGs of social media platforms. 🥳 With market trends…

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