Infographics – The Shelf, a Data-First Influencer Marketing Company

INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends

Ariana Newhouse — Thu, 07 Nov 2024 22:45:00 +0000

The winter holidays are right around the corner, and this year, 92 percent of Americans will celebrate at least one. Guess how much they’ll spend? An average of $902 each! That’s up $27 from last year and a new holiday spending record. This is, of course, great news for marketers. Holiday shopping can make a…

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[Infographic] 2024 Halloween Spending, Sales, Stats, and Trends

Ariana Newhouse — Thu, 10 Oct 2024 16:00:00 +0000

Heat up the cider and start carving the pumpkins, it’s Halloween time! We know you’re probably already dreaming up the perfect costume for the 31st. While you’re busy planning out the perfect trick-or-treating route, don’t forget to carve out some time to focus on your Halloween marketing strategies. Here at The Shelf, you know we…

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2024 Back-to-School Spending Infographic + Tips to Rock Your Campaign

Ariana Newhouse — Thu, 25 Jul 2024 04:00:00 +0000

It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable: the arrival of midsummer. It brings back-to-school spending, sales, trends, and marketing. Plus tons of back-to-school stats. Tons. So many in fact, we’ve taken the liberty of compiling the key ones for you here in our 2024 Back-to-School Spending Infographic.…

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24 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC]

Sorilbran Stone — Wed, 05 Jun 2024 04:00:00 +0000

Fathers. The entire concept of nature providing a gatekeeper who instructs, protects, directs, and loves you is a stroke of genius. The fact that many dads are also willing to battle zombies, soccer coaches, bullies, and morning traffic to keep us safe is also quite cool. This year, Father’s Day spending is expected to rake…

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2024 YouTube Audience Demographics: User Habits by Generation

Sorilbran Stone — Mon, 11 Dec 2023 17:00:00 +0000

If you have a handful (or a bucket full) of YouTube questions, you’re not alone. YouTube demographics, usage, and statistics are popular search topics these days. How many users does YouTube have? How many videos get watched every month? And how do older consumers use the platform compared to younger buyers? We cover that and…

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24 YouTube Statistics for 2025: The Stats and Trends That Drive YouTube

Sorilbran Stone — Mon, 04 Dec 2023 05:00:00 +0000

A few years ago, the pandemic fundamentally changed the way most of us YouTube. The YouTube statistics don’t lie. It went from being everybody’s favorite video app to being a bonafide social media platform that people were using to engage in synchronized activities, attend worship services, and fulfill some of their entertainment needs. Since then,…

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[INFOGRAPHIC] The 2023 Guide to the Business of Mother’s Day Spending and Trends

Lauren Jung — Thu, 27 Apr 2023 04:00:00 +0000

Mother’s Day 2023 is right around the corner, creeping up on both consumers and brands alike. And even though the majority of presents are bought super last minute, spending on Mom increases A LOT year after year. For example, we’re up $4 billion over last year’s spending. That means it’s time to get those Mother’s Day…

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The Periodic Table Of Influencer Marketing Elements

The Shelf Team — Mon, 23 Jan 2023 17:00:00 +0000

Influencer lingo, marketing jargon, and the seemingly zillions of elements that make up and influencer marketing campaign. It can all be a little tough to keep it organized in your mind. Which is why we thought it would be fun to create our official Periodic Table of Influencer Marketing Elements. Our version of this chart…

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INFOGRAPHIC: Stats-a-Plenty for St. Patrick’s Day Spending

Sorilbran Stone — Mon, 28 Feb 2022 05:00:00 +0000

While it’s technically our last winter holiday, St. Patrick’s Day is considered the first holiday of spring for many of us. For marketers, St. Patrick’s Day spending presents an interesting opportunity to get in front of consumers during a month when CPG spending spikes. After all, St. Patrick’s Day is preceded by Shrove Tuesday (paczkis!!!)…

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[INFOGRAPHIC] Podcast Influencers: 2022 Data & Trends for Marketers

Konstantin Smirnov — Wed, 01 Dec 2021 05:03:00 +0000

The rapid growth in the numbers of podcast shows and podcast listeners has made room for podcast influencers, spoken-word audio content creators who are seen as knowledgeable about specific topics. Interest in podcasts has grown consistently over the last ten years, and exponentially in the past 18 months. In 2018, the number of podcast shows…

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