Event/Holiday Marketing – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Sat, 14 Dec 2024 09:02:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png Event/Holiday Marketing – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 No Campaign? No Problem: Employee-Generated Content Ideas That Drive Year-End Revenue https://www.theshelf.com/the-blog/employee-generated-content/ https://www.theshelf.com/the-blog/employee-generated-content/#respond Wed, 27 Nov 2024 11:00:00 +0000 https://www.theshelf.com/?p=22119 The end-of-year crunch is here, and if your brand isn’t running a year-end marketing campaign, let me reassure you—you’re not alone. Between supply chain issues, stretched-thin teams, and a calendar that never seems to slow down, launching a full-blown influencer campaign can feel like one thing too many. But here’s the thing: You don’t need…

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]]> https://www.theshelf.com/the-blog/employee-generated-content/feed/ 0 7 Holiday Insights for the Most Wonderful Influencer Marketing of the Year https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/ https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/#respond Mon, 11 Nov 2024 11:42:00 +0000 https://www.theshelf.com/?p=22425 It’s the most wonderful time of the year — for holiday marketing campaigns, that is! It’s time to pull out all the best influencer marketing tips and tricks to make your shoppers merry and your sales numbers bright. We’ve compiled seven holiday insights to help your campaigns succeed this holiday season.  Whether you already have…

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]]> https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/feed/ 0 INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends https://www.theshelf.com/the-blog/holiday-marketing-infographic/ https://www.theshelf.com/the-blog/holiday-marketing-infographic/#respond Thu, 07 Nov 2024 22:45:00 +0000 http://34.239.214.20/?p=1147 The winter holidays are right around the corner, and this year, 92 percent of Americans will celebrate at least one. Guess how much they’ll spend? An average of $902 each! That’s up $27 from last year and a new holiday spending record. This is, of course, great news for marketers.  Holiday shopping can make a…

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]]> https://www.theshelf.com/the-blog/holiday-marketing-infographic/feed/ 0 How to Market (and Sell) Holiday Travel Experiences https://www.theshelf.com/the-blog/holiday-travel-marketing/ https://www.theshelf.com/the-blog/holiday-travel-marketing/#respond Thu, 24 Oct 2024 03:42:38 +0000 https://www.theshelf.com/?p=21464 Pumpkin spice is back in stores, and you know what that means: the holidays — and holiday travel — are already top of mind. This year, holiday travel experiences are going to make a splash. So it’s time to get your holiday marketing ready to cannonball right in. Experiential gifts are a growing favorite across…

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]]> https://www.theshelf.com/the-blog/holiday-travel-marketing/feed/ 0 The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint https://www.theshelf.com/the-blog/gen-z-holiday-shopping/ https://www.theshelf.com/the-blog/gen-z-holiday-shopping/#respond Mon, 14 Oct 2024 10:00:00 +0000 https://www.theshelf.com/?p=22061 It’s Gen Z for the holiday win! With a staggering $360 billion in spending power, this digital-native generation is the golden ticket for brands this festive season. On track to become the wealthiest generation ever, with an anticipated spending potential of $12 trillion by 2030, they’re also expected to lead holiday spending this year. As…

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]]> https://www.theshelf.com/the-blog/gen-z-holiday-shopping/feed/ 0 [Infographic] 2024 Halloween Spending, Sales, Stats, and Trends https://www.theshelf.com/the-blog/halloween-infographic/ Thu, 10 Oct 2024 16:00:00 +0000 http://34.239.214.20/?p=1258 Heat up the cider and start carving the pumpkins, it’s Halloween time! We know you’re probably already dreaming up the perfect costume for the 31st. While you’re busy planning out the perfect trick-or-treating route, don’t forget to carve out some time to focus on your Halloween marketing strategies.  Here at The Shelf, you know we…

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]]> Gobble Up Sales: Marketing Tips for the Turkey 5 https://www.theshelf.com/event-holiday-marketing/gobble-up-sales-marketing-tips-for-the-turkey-5/ https://www.theshelf.com/event-holiday-marketing/gobble-up-sales-marketing-tips-for-the-turkey-5/#respond Mon, 30 Sep 2024 10:01:00 +0000 https://www.theshelf.com/?p=22081 Wake up and smell the stuffing! It’s time to start thinking about your brand’s Turkey 5 marketing. We know you’ve already got holiday marketing strategies on your mind, and we’re here to help. Do you find yourself asking: Why is Black Friday important for marketers? How can brands use Small Business Saturday to boost sales?…

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]]> https://www.theshelf.com/event-holiday-marketing/gobble-up-sales-marketing-tips-for-the-turkey-5/feed/ 0 Gen Z’s Leveled-Up Version of Halloween🎃 https://www.theshelf.com/the-blog/gen-z-halloween/ https://www.theshelf.com/the-blog/gen-z-halloween/#respond Mon, 23 Sep 2024 04:00:00 +0000 https://www.theshelf.com/?p=21420 When it comes to Halloween, it seems Gen Z has taken a page from the pumpkin spice playbook: they’re all in, all the time! Gone are the days when October 31st was merely a reason to don a pillowcase and traipse through the neighborhood begging for candy. Today, Halloween has transformed into a months-long celebration…

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]]> https://www.theshelf.com/the-blog/gen-z-halloween/feed/ 0 7 Halloween Trends That Can Help Fuel Your Winter Holiday Campaigns https://www.theshelf.com/the-blog/halloween-trends-halloween-marketing/ https://www.theshelf.com/the-blog/halloween-trends-halloween-marketing/#respond Thu, 08 Aug 2024 16:00:00 +0000 http://34.239.214.20/?p=11259 Goblins, ghouls, and campaign goals, oh my! That’s right folks, Halloween is just around the corner. And you know what that means. It’s time to get your holiday campaign strategies under the right spell. We’ve rounded up nine Halloween trends that will take your campaigns from witchful thinking to killer results and pave the way…

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]]> https://www.theshelf.com/the-blog/halloween-trends-halloween-marketing/feed/ 0 TikTok Shop for the Holidays: A Marketers Guide https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/ https://www.theshelf.com/the-blog/tiktok-shop-and-holiday-marketing/#respond Mon, 05 Aug 2024 04:25:00 +0000 https://www.theshelf.com/?p=21042 The winter holidays are on the way! ⛄ Rather than battling crowds at the mall (a holiday tradition) or endlessly scrolling through countless online stores, you casually swipe through TikTok. Suddenly, that quirky gadget your tech-savvy cousin would love pops up in a creator’s video. With a few taps, it’s purchased and on its way…

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