The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Wed, 01 Jan 2025 00:01:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/ https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/#respond Mon, 06 Jan 2025 11:30:00 +0000 https://www.theshelf.com/?p=22412 Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not, user-generated content (UGC) and the Ultimate Fighting Championship (UFC) have more in common than you might think. When it comes to UGC, “there are (almost) no rules.” And as far as social media content goes, it’s “as real as it…

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]]> https://www.theshelf.com/the-blog/ugc-is-redefining-social-media-marketing-in-2025-heres-how-to-leverage-it/feed/ 0 No Campaign? No Problem: Employee-Generated Content Ideas That Drive Year-End Revenue https://www.theshelf.com/the-blog/employee-generated-content/ https://www.theshelf.com/the-blog/employee-generated-content/#respond Wed, 27 Nov 2024 11:00:00 +0000 https://www.theshelf.com/?p=22119 The end-of-year crunch is here, and if your brand isn’t running a year-end marketing campaign, let me reassure you—you’re not alone. Between supply chain issues, stretched-thin teams, and a calendar that never seems to slow down, launching a full-blown influencer campaign can feel like one thing too many. But here’s the thing: You don’t need…

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]]> https://www.theshelf.com/the-blog/employee-generated-content/feed/ 0 How Millennial Men Are Dominating the Creator Economy (And What It Means for Your Brand) https://www.theshelf.com/the-blog/millennial-men-and-creator-economy/ https://www.theshelf.com/the-blog/millennial-men-and-creator-economy/#respond Mon, 18 Nov 2024 11:37:00 +0000 https://www.theshelf.com/?p=22586 Millennial men are shaping the Creator Economy as trailblazing creators, influential tastemakers, and community builders. Learn how brands can engage the values-driven, entrepreneurial spirit of millennial male creators for meaningful connections.

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]]> https://www.theshelf.com/the-blog/millennial-men-and-creator-economy/feed/ 0 How the Interest Graph Is Transforming Content Discovery for Brands https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/ https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/#respond Fri, 15 Nov 2024 18:02:33 +0000 https://www.theshelf.com/?p=22002 Have you ever wondered how you end up on TikTok watching a 10-minute deep dive into vintage sneakers when all you wanted was a quick laugh? Or, in my case, how an innocent (dare I say, naive) plan to spend five minutes checking analytics spirals into a full-blown, twenty-minute rabbit hole of algorithm-approved shenanigans? That’s…

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]]> https://www.theshelf.com/the-blog/the-future-of-discovery-is-the-interest-graph/feed/ 0 7 Holiday Insights for the Most Wonderful Influencer Marketing of the Year https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/ https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/#respond Mon, 11 Nov 2024 11:42:00 +0000 https://www.theshelf.com/?p=22425 It’s the most wonderful time of the year — for holiday marketing campaigns, that is! It’s time to pull out all the best influencer marketing tips and tricks to make your shoppers merry and your sales numbers bright. We’ve compiled seven holiday insights to help your campaigns succeed this holiday season.  Whether you already have…

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]]> https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/feed/ 0 INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends https://www.theshelf.com/the-blog/holiday-marketing-infographic/ https://www.theshelf.com/the-blog/holiday-marketing-infographic/#respond Thu, 07 Nov 2024 22:45:00 +0000 http://34.239.214.20/?p=1147 The winter holidays are right around the corner, and this year, 92 percent of Americans will celebrate at least one. Guess how much they’ll spend? An average of $902 each! That’s up $27 from last year and a new holiday spending record. This is, of course, great news for marketers.  Holiday shopping can make a…

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]]> https://www.theshelf.com/the-blog/holiday-marketing-infographic/feed/ 0 December 2024 Social Media Calendar + Marketing Ideas https://www.theshelf.com/the-blog/december-social-media-calendar/ https://www.theshelf.com/the-blog/december-social-media-calendar/#respond Mon, 04 Nov 2024 11:00:00 +0000 https://www.theshelf.com/?p=13403 It’s time to bring those holiday creator campaigns on home. But it’s also time to set your sights on your 2025 social media campaigns. We filled the December 2024 social media calendar with hashtags to help get you in front of different segments of your target audience. Plus, you get a solid helping of marketing…

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]]> https://www.theshelf.com/the-blog/december-social-media-calendar/feed/ 0 28 Influencer Marketing Ideas That’ll Boost Your Sales https://www.theshelf.com/the-blog/28-influencer-marketing-ideas-to-boost-your-holiday-sales/ https://www.theshelf.com/the-blog/28-influencer-marketing-ideas-to-boost-your-holiday-sales/#respond Mon, 28 Oct 2024 10:00:00 +0000 http://34.239.214.20/?p=1154 It’s time to sit down and map out your social media marketing campaigns for the holiday season. We thought it would be cool to publish a list of 28 influencer marketing ideas that we’re hoping will finally lay to rest the dreaded #basic product placement post. How Influencer Marketing Ideas Can Spice Up Your Holiday…

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]]> https://www.theshelf.com/the-blog/28-influencer-marketing-ideas-to-boost-your-holiday-sales/feed/ 0 How to Market (and Sell) Holiday Travel Experiences https://www.theshelf.com/the-blog/holiday-travel-marketing/ https://www.theshelf.com/the-blog/holiday-travel-marketing/#respond Thu, 24 Oct 2024 03:42:38 +0000 https://www.theshelf.com/?p=21464 Pumpkin spice is back in stores, and you know what that means: the holidays — and holiday travel — are already top of mind. This year, holiday travel experiences are going to make a splash. So it’s time to get your holiday marketing ready to cannonball right in. Experiential gifts are a growing favorite across…

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]]> https://www.theshelf.com/the-blog/holiday-travel-marketing/feed/ 0 November Social Media Calendar + Marketing Ideas https://www.theshelf.com/the-blog/november-social-media-calendar/ https://www.theshelf.com/the-blog/november-social-media-calendar/#respond Wed, 23 Oct 2024 19:48:27 +0000 https://www.theshelf.com/?p=21454 As November rolls in, the holiday season kicks into high gear. The weather’s cooler, people are spending more time at home, and holiday planning is in full swing. While your competitors are casting a wide net to capture the holiday buzz, we recommend you go the other direction — hyper-targeting the right audience. That’s exactly…

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